Vice President, Performance Marketing

Job Title :
Vice President of Performance Marketing

Employment Type

:
Full-Time, 40 hours/week

Reports to :
Chief Growth Officer

FLSA Status :
Exempt

Position Type :
In-Person

Who We Are

SurgeU is a mission-driven parent company overseeing a family of brands, including Life Surge, focused on faith-based business education and empowerment. One of the fastest-growing organizations in the country, Life Surge/SurgeU exists to inspire, train, and equip people to build their personal impact in ways that glorify God.

By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

The Vice President of Performance Marketing is a senior leader responsible for driving measurable growth through data driven acquisition, conversion optimization, and retention strategies across paid channels, email marketing, and web operations. This role combines strategic vision with execution leadership to maximize ROI, improve customer engagement, and scale performance efforts that impact pipeline and revenue.

Responsibilities:

Strategic Leadership & Planning

• Develop and lead a unified performance marketing strategy that aligns with business goals and drives outcomes across paid media, email, and web experience.
• Set performance KPIs and goals tied to acquisition, retention, revenue, and efficiency.

Paid Media & Acquisition

• Direct all paid acquisition channels, including search (SEM/SEO alignment), social ads, display, programmatic, video (You Tube, OTT/CTV), affiliates, and emerging performance channels.
• Implement testing frameworks for creative, audience segmentation, bidding strategies, and measurement.
• Evaluate emerging platforms and technologies; continuously refine channel mix for performance and efficiency.

Email Marketing & Lifecycle Engagement

• Oversee email strategy and execution. This includes nurture flows, segmentation, automation, personalization, and conversion driven campaigns.
• Collaborate with CRM, content, and product teams to grow subscriber value, improve engagement metrics, and reduce churn.

Web Operations (Web Ops) & Conversion Optimization

• Lead Web Ops to ensure seamless site performance, user experience, and conversion pathways.
• Partner with UX, development, and analytics teams tooptimizelanding pages, funnels, and conversion points that directlyimpactperformance KPIs.

Analytics, Attribution & Measurement

• Build dashboards and reporting frameworks that provide real-time insight into performance across channels (paid, email, web, organic).
• Own attribution modeling to understand channel contributions and inform budget decisions.

Cross Functional Collaboration

• Work with Product, Brand, Creative, Organic Social, PR, Sales Ops, and other teams to align messaging, landing pages, and funnels with product roadmaps and overarching go to market strategies.
• Manage agency and vendor partnerships, ensuring accountability and enhancing performance capability and scale.

Performance & Optimization

• Drive continuous testing (creative, audience, placements, bids, landing pages) to improve ROAS, CPA, and profitability.
• Build and maintain dashboards and reporting systems for real-time insights.
• Ensure rigorous attribution and measurement frameworks (MMM, MTA,last-touch, etc.)
• Monitor industry trends, competitor activity, and platform changes.
• Lead innovation initiatives including AI-driven optimization, advanced segmentation, and new adtech.
• Champion data integrity, tagging integrity,…