Senior Director of Intergrated Marketing and Creative

Senior Director, Integrated Marketing & Creative
Position Summary

Kane’s Furniture is seeking a highly experienced Senior Director of Integrated Marketing & Creative to lead development and execution of integrated marketing campaigns across creative, digital, traditional media, email/SMS, social, website, print and in-store channels. Reporting to the Chief Marketing Officer, this key leader will translate business and marketing strategy into compelling campaigns and ensure accurate, consistent, and timely execution across every customer touchpoint.

• Translate business and marketing strategy into integrated campaign plans, leading work from brief and concept through production, launch and post-campaign review.
• Develop cohesive customer-facing campaigns across television/CTV, digital advertising, paid social, email/SMS, website, print/direct mail, social media and in-store marketing.
• Partner with the CMO on promotional messaging, campaign themes, positioning and communication priorities that support traffic, acquisition, sales and revenue growth.
• Provide creative direction to designers, content resources and agency partners; evaluate concepts, messaging, layouts and visual execution while maintaining brand standards and consistency.
• Challenge routine execution, strengthen creative quality and coach team members to improve both ideas and outcomes.

• Own day-to-day execution of the integrated promotional calendar, converting strategy into clear briefs, deliverables, owners, timelines, dependencies and production schedules.
• Prioritize concurrent projects, anticipate delays and elevate missing information or decisions early while keeping processes disciplined and practical.
• Coordinate across Marketing, Merchandising, Sales, Operations, IT, Finance and external partners to secure product, pricing, financing, promotional details, media requirements and approvals.
• Ensure promotional offers, dates, store hours, DISCLAIMERS and required financing language are accurate and consistently implemented across all affected channels, with disciplined version control.
• Establish and enforce quality-control and launch-readiness processes so work reaches the CMO reviewed, accurate and ready for final approval; require team members to validate their own work.
• Test customer-facing links, landing pages, pricing, products, dates, disclosures and the applicable customer journey before launch; identify recurring errors and improve processes to prevent repeat issues.
• Oversee marketing support for Kane’s showrooms, ensuring stores receive accurate promotional materials, signage, instructions and other support before installation or launch deadlines.
• Integrate store marketing with broader media, digital and promotional campaigns and partner with Sales and Operations to improve the in-store customer experience and showroom traffic.
• Manage agency and vendor briefs, deliverables, quality, accuracy and deadlines; identify incomplete or incorrect work and drive resolution before it affects downstream execution.
• Monitor recurring partner performance issues and provide recommendations to the CMO regarding capabilities, performance and resource allocation.
• Set clear priorities, expectations, roles and decision rights while building a culture of accountability, collaboration, urgency and attention to detail.
• Coach team members to take ownership of outcomes, surface issues early and bring solutions rather than simply escalating problems.
• Develop creative and marketing talent through active feedback, mentoring and review; support the CMO in evaluating future organizational structure and resource needs.

Success means…