Digital & Radio Content Leader - Utica

* this is a full-time, in-office opportunity. *

are you a visionary content leader with a passion for building brands, growing audiences, and developing high-performing talent? At townsquare media group, we’re looking for a dynamic digital & radio content leader who thrives at the intersection of on-air creativity, digital storytelling, and team leadership
.

this full-time, in-office role, is perfect for a dynamic, ambitious, and proven talent with experience in radio and digital content. We’re looking for a true 360-degree creator
—someone who can entertain, inform, and inspire across radio, digital, social, and live events—while driving audience growth and revenue impact. You’ll work closely with a collaborative local team and have the opportunity to grow with a digital-first media company built on strong local brands.

this position reports to the director of content and holds full brand ownership of one station, including on-air performance and digital content creation.

townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the u.s. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted utica/rome stations.

we combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to seo, web design, and programmatic marketing.

as the digital & radio content leader for wfrg & wlzw, you’ll be responsible for driving the vision, performance, and growth of the brand across on-air, digital, social, and live experiences
. This is a hands‑on leadership role where you will:

• provide vision, leadership, and day‑to‑day management for one station brand
• perform an engaging, entertaining daily on‑air show
• write and publish a minimum of two original articles per weekday air shift on the station website
• collaborate with the director of content on initiatives to elevate brand quality, programming, and events
• partner with the market president and leadership team to build and maintain a positive, professional, high‑performing culture
• conduct regular strategy and coaching sessions with air talent, along with brainstorming sessions involving programming, leadership, and sales teams
• work closely with sales leadership to generate revenue through programming, features, promotions, endorsements, digital platforms, and events
• recruit, develop, and retain top on‑air and digital talent
• engage audiences daily across the station website, mobile app, and social media platforms including facebook, x (twitter), and instagram
• integrate digital and social content seamlessly into on‑air programming
• represent the station at live events, promotions, and partner appearances
• communicate clearly and effectively across departments and with key stakeholders
• creating and publishing original video content regularly, including social‑first short‑form video (reels, tiktok, youtube shorts) and longer‑form segments that grow your personal on‑screen brand
• prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on‑air, video, and social platforms
• participating in person in high‑visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue

• 5+ years of full‑time radio experience
• demonstrated leadership ability with a track record of building successful brands or teams
• proven, measurable success in audience growth and…