Marketing Campaign Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Rockledge, FL, US

10 days ago Requisition

Salary Range: $64,500.00 To $71,500.00 Annually

The primary purpose of this position is to assist Community Credit Union of Florida (“CCU”) in living out our Mission, “
Always improve the financial well-being of our members and make a positive difference in the communities we serve
,” by delivering outstanding service to both internal and external members. The Marketing Campaign Specialist supports the growth of the Credit Union by collaborating with a team of marketing professionals to develop and execute campaigns for products, services, and brand awareness. This position manages the marketing calendar and the events and sponsorship calendar to ensure initiatives are on schedule and deliver results.

The Marketing Campaign Specialist is a brand champion, working collaboratively with a range of partners to present the Community Credit Union of Florida brand accurately and consistently across all member touchpoints.

Community Credit Union of Florida is an Equal Opportunity Employer and supports a drug-free workplace.

ESSENTIAL DUTIES

• Contributes to the development of the marketing campaign plan and campaign budgets, based on the credit union's strategic goals.
• S upports the development of promotional budget recommendations and manages campaign budgets and financial tracking under the guidance of the Marketing Communications Manager.
• Manages the creative execution of multi-channel marketing campaigns to ensure campaigns are on-budget, on-schedule, and deliver business results.
• Supports the Marketing Communications Manager in executing product positioning and campaign strategies to ensure alignment with target audiences. Works with other marketing team members and external vendors to assist in the development of creative assets. Writes, edits, and formats marketing collateral in accordance with brand guidelines.
• Analyzes campaign effectiveness and makes recommendations for improvements and/or future utilization. Works with the Business Intelligence department and third-party vendors to gather data to measure campaign performance.
• Utilizes project management tools to plan and execute events and sponsor ships. Coordinates internal resources, assigns tasks, monitors deadlines, and ensures successful event delivery in collaboration with the Marketing Communications Manager.
• Ensures brand and message consistency through all channels. Ensures brand guidelines are well understood and accurately deployed by both internal and external partners.
• Collaborates with cross-functional partners, including business development, member services, loans, member solutions, and business, to successfully test and deliver new campaigns to the market.
• Provides annual, quarterly, monthly, and ad hoc reporting as needed.
• Follows policy and procedures related to the Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP), and Customer Due Diligence (CDD) daily to ensure compliance with current regulations.
• Demonstrates enthusiastic support of corporate mission, core values, and long-term objectives by performing job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards, and our work procedures while possessing adequate product knowledge as measured by the annual product knowledge assessment.
• Delivers service to both internal and external members that is in alignment with the credit union’s Service Promises and meets all established service goals.
• Abides by CCU’s Service Promises when helping a…