Content Strategist, Team Lead

*** candidates should reside within one of the following states: FL, NC, VA, MI, OK ***

Agency office is in Boca Raton, FL

More Visibility, a full service digital agency, is seeking a passionate and experienced individual to drive strategic organic growth for our clients through our content strategy team. This role centers on leading our team of content strategists while also operating as a senior content strategist. This position is designed for someone who is energized by diagnosing problems, designing solutions, and influencing clients and their team to take action.

This role will be responsible for team process, procedure, templates, training, and QA review of teammates' deliverables while also driving organic growth for premier clients through audits, strategy, and consultation. You will be working on improving the client’s business KPIs through several growth channels, including organic search (SEO), generative AI (GEO/AIO), and organic social media. While you won’t be required to have technical SEO or website development expertise, a lot of the work will involve clients making changes to their website, so a passion for and an understanding of the fundamentals of search engines, generative AI, and websites work will be important.

You will collaborate closely with our SEO/GEO, Design, Analytics, and Account Management teams and report to our SVP of Digital Services.

• Own team process and workflow: build, document, and continuously improve the operating procedures, workflows, and standards the content strategy team runs on.
• Build the team's toolkit: develop and maintain playbooks, templates, and frameworks for audits, strategy decks, and other recurring deliverables so quality and speed scale across the team.
• Lead training and onboarding: run onboarding for new team members and ongoing training for the existing team, including on generative AI optimization (GEO) and responsible use of AI tools in strategy and content work.
• QA and review teammates' work: review other content strategists' audits, strategies, and deliverables before they reach clients, and provide direct, constructive feedback.
• Support reporting and account health tracking: provide team leadership with data, utilization, and account health reporting to support decision-making. This is a support and reporting function, not people management.
• Shape where the team is headed: contribute a point of view on how the content strategy discipline should evolve at the agency, particularly as search and generative AI platforms continue to shift and help translate that vision into team practice.
• Serve as an internal resource: act as an escalation point for teammates working through complex client or strategic challenges.
• Partner with leadership: support department leadership on capacity planning and resourcing as the team grows.

• Own a portfolio of premier accounts: serve as lead content strategist, personally responsible for driving organic growth through content strategy.
• Lead comprehensive content and SEO/GEO audits: identify structural, topical, and competitive gaps limiting organic growth, including visibility within generative AI answer engines.
• Build and present prioritized growth roadmaps: develop strategies tied to business KPIs, incorporating SEO fundamentals and AI-search considerations.
• Own the strategic narrative with clients: present findings, defend recommendations, and secure client buy-in through clear, confident consultation.
• Guide execution: oversee on-site optimization, information architecture recommendations, and content production in partnership with design and other teams.
• Monitor performance and adjust strategy: interpret…