Director, Integrated GTM Campaigns

Compensation Disclaimer

The salary range listed reflects the base pay for this role at Altus Group and is provided where required by local regulations. Actual offers may differ based on experience, market conditions, and other relevant factors. The range does not include additional compensation such as bonuses, equity, benefits, or other incentives.

$190,000 - $220,000

The Director, Integrated GTM Campaigns is a critical leadership role responsible for creating the connective layer between Product, Marketing, and Commercial teams. This leader will translate product innovation, market priorities, and customer needs into compelling, consumable initiatives, integrated campaigns, and sales plays that improve customer acquisition, expansion, retention, and measurable commercial performance. Reporting to the Senior Vice President of Product Marketing and Partners, the Director will establish a global GTM operating rhythm and provide repeatable campaign direction, messaging architecture, and campaign playbooks.

Regional Field Marketing and Commercial teams will localize, execute, and optimize these programs based on market needs. Until the team is fully built, this leader will balance strategic leadership with selective hands‑on execution while establishing the operating model and scaling capability over time.

• Build authentic, trusted relationships with Product Management;
  Content, Digital, Social, Events, and Field Marketing; and Commercial leaders across Inside Sales, Mid-Market Sales, Enterprise Sales, and Account Management in North America, EMEA, and APAC.
• Understand commercial priorities, product capabilities, roadmap opportunities, buyer personas, and market needs, and translate them into integrated acquisition, expansion, retention, and product‑market education initiatives.
• Establish and run a regular operating rhythm with Product, Marketing, and Commercial leadership around major plays, customer priorities, campaign performance, and optimization opportunities.
• Act as a consultative advisor and domain expert, helping stakeholders connect product capabilities to business problems, competitive positioning, buyer needs, and differentiated value.

• Co‑design global integrated demand generation campaigns and sales plays with Product, Commercial, and regional Marketing teams across account‑based marketing, events, webinars, multi‑touch nurture, digital, social, content, competitive response, customer‑tier, and product launch initiatives.
• Own global campaign briefs, messaging architecture, audience and persona strategy, calls to action, campaign playbooks, and success measures, enabling regional teams to localize and execute effectively.
• Coordinate with Field Marketing and specialist Marketing functions on execution, creative, targeting, channel mix, and market adaptation. This role sets the global framework and interlock;
  Field Marketing owns regional activation and the day‑to‑day regional marketing‑sales relationship.
• Establish repeatable GTM methodologies and campaign frameworks that improve efficiency, consistency, and effectiveness while enabling local experimentation.
• Support both net‑new acquisition and expansion, adoption, and retention across a complex, multi‑product portfolio with differing ACVs, buying motions, use cases, and customer profiles.

• As Altus Group grows, build, mentor, and develop a distributed global team of campaign strategists and program managers, with clear accountability for programs, regions, or lines of business.
• Create clear interfaces across Product Marketing, Field Marketing, Digital,…