Brand Copywriter & Content Specialist

One Life Health & Performance is a physician-owned, membership-based medical practice in Palm Beach Gardens, FL. We deliver primary and concierge medicine alongside advanced diagnostics, regenerative medicine, hormone and peptide therapy, human performance, and aesthetics, entirely on a cash-pay basis. The practice has served communities in Florida for more than a decade.

The Brand Copywriter & Content Specialist is the writer behind the One Life voice. This role is responsible for producing exceptional, on-brand copy across every patient-facing channel and for translating Dr. Ken Winnard’s and the Chief Marketing Officer’s vision, messaging direction, and brand standards into content that educates, builds trust, and drives growth. Copywriting is the heart of the position; social media, email, and content execution are how that writing reaches our audiences.

This is a hands-on execution role. The specialist develops copy within the approved messaging direction, maintains the content calendar, coordinates creative assets, publishes and schedules social content, owns email and newsletter execution, engages with the community, and uses performance data to continually improve. The role works closely with the Chief Marketing Officer, who set the strategy this role executes.

• 3–5+ years of professional experience in copywriting, content marketing, brand marketing, social media, or a related role, with copywriting as a core strength
• A strong portfolio demonstrating high-quality short-form and long-form writing across digital channels
• Exceptional writing, editing, proofreading, grammar, and storytelling skills
• Proven ability to learn and write in an established brand or leadership voice, adapting tone appropriately by platform and audience
• Demonstrated experience creating, scheduling, and publishing content across Instagram, Linked In, Facebook, Tik Tok, and other relevant platforms
• Experience building and managing content calendars and multiple projects simultaneously
• Understanding of email marketing, digital marketing, customer journeys, SEO, conversion-focused copy, and content performance
• Comfort using AI and modern content tools responsibly to research, brainstorm, edit, repurpose, and accelerate writing
• Comfort collaborating directly with Dr. Ken Winnard, the Chief Marketing Officer, providers, designers, photographers, videographers, and outside partners
• Resourceful, proactive, detail-oriented, highly accountable, and comfortable in a fast-paced, high-growth environment
• Local to the Palm Beach area and able to work in-office full time
• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred
• Healthcare, wellness, longevity, fitness, performance, hospitality, or luxury consumer brand experience preferred

• Serve as the primary writer for One Life, producing on-brand copy across website, social, email, campaigns, video, events, promotions, and other patient-facing communications
• Learn Dr. Ken’s voice and point of view well enough to draft content on his behalf that requires minimal revision
• Execute One Life’s established brand voice, messaging framework, positioning, tone, and visual standards consistently across all content
• Translate the vision, service priorities, memberships, launches, promotions, and events into compelling content
• Maintain a clear, organized editorial and social content calendar with defined deadlines, approvals, and publishing dates
• Ensure content moves from idea to execution on time and meets One Life’s standards for quality, accuracy, professionalism, and brand consistency

• Write compelling, patient-focused copy for website pages, landing pages, social posts,…