Public Relations Communications Manager

Overview

Manager, Public Relations & Communications

Reports to: Group VP, Franchise Marketing

Department: Franchise Marketing / Communications

Type: Full-time

Midas is seeking a proactive Manager of Public Relations & Communications to architect and own a comprehensive communications strategy—internal and external—that elevates brand consideration, amplifies innovation and culture, and positions our leadership as credible, visible voices in automotive and franchising. This role will build and run an in-house PR/comms engine (with selective agency support), ensuring disciplined execution across media relations, executive visibility, franchisee communications, thought leadership, and social amplification.

• Increase brand consideration for Midas across consumer and industry channels by shifting from reactive to proactive storytelling and consistent share-of-voice growth.
• Position leadership as visible, credible industry voices through strategic placements, speaking engagements, and executive profiles.
• Drive thought leadership via planned media calendars, op-eds, trade features, and conference participation—moving from “quiet in the industry” to recognized leadership.
• Amplify Midas’ innovation, culture, and community impact—internally and externally—to strengthen relevance, reputation, and franchise system confidence (including prospective franchisees).
• Integrate communications flows across the franchise system and parent-company liaison work to improve clarity, speed, and impact of business updates.

• Build a proactive internal and external PR/Comms plan with a quarterly editorial calendar, themes, and target outlets (national, trade, local).
• Establish a strategic counsel framework for leadership and cross-functional partners (Marketing, Franchise Development, Operations, HR, Legal, Social).
• Define the transition from third-party-led to in-house proactive engine; manage agencies selectively for scale and specialty.

• Lead media outreach (national consumer, automotive, franchise trade, and local market press); pitch, secure, and manage coverage.
• Own executive visibility: interviews, profiles, conference speaking slots, awards submissions, and bylined content.
• Develop and place content: press releases, media kits, op-eds, thought leadership articles, and talking points.

• Design and run franchisee communications: bulletins, playbooks, town halls, and updates that support key business priorities.
• Produce quarterly updates (videos, leadership notes, dashboards) aligning the system around priorities and brand value propositions.
• Serve as the communications point for Convention, profit workshops, fall planning—own messaging, content, and run-of-show.

• Partner with Social & Franchise Development to amplify earned coverage, leadership content, and franchise growth narratives across channels.
• Ensure cross-channel consistency and cadence for always-on amplification (Linked In, industry forums, owned channels).

• Monitor and report media coverage, share of voice, sentiment, and narrative penetration; deliver monthly and quarterly scorecards.
• Track executive visibility pipeline: speaking slots, awards, interviews, and bylines secured vs. target.
• Act as the communications liaison with parent company Mavis—own memos, alignment on key updates, and shared initiatives.
• Coordinate all system bulletins and key business updates (especially those requiring alignment/support from Mavis).

• Maintain a rapid response protocol and core Q&A; lead cross-functional communications during issues/crisis events.