Director of Product Marketing - Category

A leading global consumer products organization is seeking a Director of Product Marketing to lead strategic growth and innovation across its Garment Care & Steamers portfolio.

Director of Product Marketing, Home Category (Garment Care)
About the Opportunity This individual will play a critical role in shaping category strategy, driving consumer-led innovation, accelerating digital growth, and delivering market-leading products that strengthen brand leadership in the home appliance space. This is a highly visible position that partners closely with Product Development, Consumer Insights, Sales, eCommerce, Engineering, Brand Marketing, and Executive Leadership to identify emerging trends, develop breakthrough products, and execute winning go-to-market strategies.

The ideal candidate combines strong consumer product marketing expertise with a passion for innovation, category management, and commercial excellence. Experience revitalizing or transforming product categories through innovation and digital-first initiatives is highly valued.

• Category Leadership & Strategy
• Develop and execute the long-term growth strategy for the Garment Care & Steamers portfolio.
• Identify whitespace opportunities, emerging consumer trends, and competitive threats within the category.
• Build and manage a multi-year innovation roadmap aligned with business objectives and consumer needs.
• Drive category expansion through new product introductions, portfolio optimization, and strategic market positioning.
• Champion a consumer-centric approach across all product and marketing decisions.
• Leverage consumer insights, market research, and trend analysis to identify unmet needs and future opportunities.
• Translate consumer needs into compelling product concepts and business cases.
• Partner with Insights and R&D teams to ensure innovations address meaningful consumer pain points.
• Product Marketing & Go-to-Market Execution
• Lead end-to-end commercialization strategies for new product launches.
• Define value propositions, product positioning, pricing strategy, and messaging architecture.
• Develop integrated launch plans across retail, eCommerce, digital, and omnichannel environments.
• Ensure all marketing initiatives are aligned with brand strategy and category objectives.
• Digital & eCommerce Growth
• Drive digital-first product strategies designed to win within online marketplaces and direct-to-consumer channels.
• Analyze digital consumer behavior and market trends to optimize product portfolios.
• Collaborate with eCommerce teams to enhance product discoverability, conversion, and online content performance.
• Monitor marketplace dynamics and competitive activity to inform business strategies.
• Cross-Functional Leadership
• Serve as the strategic link between Product Development, Engineering, Sales, Supply Chain, Consumer Insights, and Marketing teams.
• Influence senior leadership through data-driven recommendations and business cases.
• Lead cross-functional teams through innovation, commercialization, and lifecycle management processes.
• Mentor and develop product marketing talent within the organization.

• Bachelor's degree required; MBA preferred.
• 10+ years of progressive experience in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products.
• Proven success leading consumer product categories from strategy through commercialization.
• Experience developing and launching innovative consumer products that deliver measurable business growth.
• Demonstrated ability to identify and capitalize on consumer and market trends.
• Strong background partnering with Product Development and Engineering functions.
• Experience with in home appliances, household products, consumer electronics, personal care, beauty appliances, kitchen products, or adjacent consumer categories preferred.
• Strong analytical, financial, and strategic planning capabilities.
• Exceptional communication, leadership, and stakeholder management skills.