Seller Social Media Manager; Hybrid Brooklyn

Social Media Manager, Video — Etsy Success

Team:
Community & Social, Seller Marketing | Reports to the Seller Social Media Manager

Type:
Contract (6 months, with opportunity to extend)

Start date:

Nov 3, 2026;
End date:
May 3, 2027

Location:

Hybrid, based in our Brooklyn, NY office (Strong remote candidates may be considered, but will prioritize those near the office)

Etsy’s marketplace is powered by the people who make it unlike anywhere else: our sellers—the independent creative entrepreneurs building businesses of their own. This role sits at the heart of that. You’ll launch and lead Etsy Success on Tik Tok from the ground up, defining what a seller-first, human-centered brand looks and sounds like on one of the platforms shaping culture fastest.

You’ll also be a key creative partner to the broader social team, supporting video editing and short-form content across seller focused channels. Through practical education, timely insights, and compelling seller stories, you’ll create content that helps sellers grow, connect, and feel part of the Etsy community.

This role lives within Seller Marketing, Etsy's engine for helping sellers succeed and choose Etsy as their long-term partner. Our work is about building and nurturing community, celebrating sellers' wins, and rewarding the people who make the marketplace what it is. Tik Tok will be a powerful way to do that at scale.

Etsy Success is Etsy's seller-facing channel, where we help our community learn, grow, and feel connected. Your job is to bring that to life on Tik Tok and other short form videos in a way that feels native, useful, and genuinely worth following. You'll stay true to what Etsy Success stands for while creating content built for how people actually watch, engage, and discover on the platform.

This is a rare 0→1 opportunity. There's no existing channel and no playbook to inherit. You'll set the strategy, build the go-to-market plan, define the content pillars and voice, and create the content: concepting, filming, and editing high-volume short-form video that earns Etsy Success a place on sellers' For You pages.

This is a high-autonomy, hands-on channel ownership and content creation role for someone who pairs strong strategic instincts with excellent short-form video editing. You bring GTM instincts and a deep, native read on the Gen Z and Tik Tok landscape, and you can edit a polished video on your own from day one.

• Define and launch Etsy Success on Tik Tok, establishing the channel's purpose, positioning, and go-to-market plan from a blank page.
• Set the content pillars and point of view for how Etsy Success educates, entertains, and celebrates sellers in a way that's unmistakably Tik Tok-native.
• Translate Etsy's Seller Marketing strategy (guiding sellers with insights, celebrating milestones, and connecting sellers to each other and to Etsy) into a channel sellers actually want to follow.
• Own the voice on the platform: warm, human-centered, and seller-first, but sharp and native enough to hold attention. You'll figure out where that line is and keep evolving it.
• Set the experimentation and learning agenda for the first 6 to 12 months and recommend a roadmap for its next phase, leaning on engagement and learning signals over vanity follower counts to find channel-content fit before scaling.

• Independently concept, film, and edit a high volume of polished short-form video. Video editing is core to this role. You'll own it end to end, not hand it off.
• Build a content mix that serves the seller: education and how-tos, relatable seller-life content, success-story and seller spotlights, milestone and celebration moments, product and feature…