Manager, Insights & Analytics - Brand Consulting

The Brand Consulting Insights & Analytics Manager plays an important role in some of CAA's most high-profile client work and new-business initiatives. The role leads the development and sell-in of sports, entertainment, and impact strategies, partnering with Insights & Analytics Directors and VPs as well as Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint.

The position interfaces day-to-day with the Account team and functional leaders such as Creative, Strategy, Business Development, and Experiential, as well as inter-agency leaders and senior clients directly.

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across a portfolio of clients.
• Utilise third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyse marketing data.
• Use data visualisation skills and tools and sharp judgement to analyse and package reports for key internal and external stakeholders.
• Leverage data to develop new insights with the goal of improving planning and strategy execution.
• Interact directly with internal teams and clients to manage expectations and meet deadlines.
• Partner closely with the Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys, and measurement frameworks.
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign, and communication strategies.
• Act as a bridge between internal teams — Account, New Business, Data, Strategy, and Creative — facilitating optimal team outputs while balancing efficiency and effectiveness.
• Proactively pitch innovative ideas, new partners, new channels, and test-and-learn opportunities.
• Manage junior staff members.
• Cultivate relationships across CAA to find and promote new opportunities for clients.

• Bachelor's degree in statistics, business, or a similar discipline.
• 4–6+ years of experience in a data-driven insights and strategic role.
• Expertise in interpreting consumer research and data (quantitative and qualitative) and applying it to solutions-based client strategies.
• Strong Excel and PowerPoint skills.
• Highly developed verbal and written communication skills, including the ability to present effectively and persuasively and to adapt to different stakeholders.
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behaviour is driving it.
• Understanding of marketing, brand, and social metrics.
• Experience managing, developing, and mentoring junior team members.
• Strong analytical skills and the ability to think critically and work collaboratively on fast-moving projects.
• Proven ability to manage multiple projects simultaneously while being extremely detail-oriented.
• Experience communicating and providing consultation and advice to clients.
• Knowledge, passion, and curiosity about all things culture, sports, and entertainment.

• Experience developing sports, entertainment, and impact-related sponsorship strategies.
• Experience developing questionnaires and designing and fielding primary research.
• Experience valuing partnership opportunities and assets.
• Experience designing and implementing sponsorship measurement campaigns.
• Experience with You Gov, GWI, Meltwater, or other syndicated research platforms.
• Experience with AI-based tools and platforms.

• The Brand Consulting department offers a flexible work schedule and requires a minimum of three days per week on-site.

• Eligible for a discretionary bonus; ultimately, wages may vary based upon factors including…