Senior Manager, Women’s Sports & Portfolio Innovation

Location: New York

Senior Manager, Women’s Sports & Portfolio Innovation Skip to main contentGEICO uses cookies to help us provide the best experience on GEICO Careers.  By continuing to use our website, you consent to the use of cookies.  For more information, please visit our cookie policy.#Senior Manager, Women’s Sports & Portfolio Innovation page is loaded## Senior Manager, Women’s Sports & Portfolio Innovation Apply remote type:
Hybrid locations:
New York City, NY:
Bethesda, MDtime type:
Full time posted on:
Posted 8 Days Agojob requisition :
R0062411
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
** Senior Manager, Women's Sports & Portfolio Innovation
***
* Location:

** Hybrid, 3 days per week onsite. Corporate offices in Bethesda, MD or Manhattan, NY.
*
* Reports To:

** Sr. Director, Sports & Experiential Marketing
** Travel:
** Approximately 20%, including occasional weekend and off-hours commitments
** About the Role
** Within Marketing at GEICO, women's sports is one of the fastest-growing, highest-attention spaces in marketing today. Getting in early and getting it right is a real competitive advantage and a must-do.

The Senior Manager, Women's Sports & Portfolio Innovation owns this practice area end to end: building GEICO's women's sports strategy from the ground up, redesigning the long-lead sponsorship portfolio roadmap, and serving as the primary steward for key sponsor ships and talent relationships. This is not a single sponsorship to manage — it's a practice area to build, with its own strategy, investment framework, and multi-year roadmap.

This role requires someone who has already built or led a sports or sponsorship practice of comparable scope — not someone stepping into practice leadership for the first time. If you've built this kind of portfolio before and want to do it again at one of the most recognized brands in the country, this is that opportunity.
** How We Work
** The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business.

And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
** Key Responsibilities
**** Practice Strategy & Architecture
*** Own the vision, design, launch, and execution of GEICO's women's sports strategy from the ground up
* Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
* Integrate women's sports partnerships across GEICO's external marketing ecosystem, local marketing efforts, and internal associate engagement
** Campaign Leadership & Storytelling
*** Lead ideation and execution for high-impact, consumer-focused campaigns across women's sports
* Shape authentic brand storytelling that elevates athletes, fans, and the GEICO brand together
** Partnership Stewardship
*** Serve as…