Director of Brand - CPG​/DTC

$165000 - $200000 per year | New York, NY | On-site | Permanent

Our client is a growing sports nutrition and supplement company seeking a strategic, creative, and commercially minded Director of Brand to lead brand strategy, creative direction, and integrated marketing initiatives. This individual will play a key role in strengthening brand identity, driving consumer engagement, and accelerating growth across e-commerce and retail channels.

The ideal candidate brings a strong understanding of the sports nutrition, fitness, or consumer wellness space, with experience translating brand vision into compelling creative campaigns, successful product launches, and measurable business results.

• Make an Impact:
  Play a key role in shaping the brand identity and growth strategy of an exciting sports nutrition company.
• Creative Ownership:
  Bring your vision to life through innovative campaigns, product launches, and brand storytelling that connects with athletes and fitness enthusiasts.
• Drive Growth:
  Help influence the company's direction by connecting creative strategy with e-commerce performance, consumer engagement, and revenue growth.
• Collaborative Environment:
  Work cross-functionally with passionate teams across marketing, creative, product development, and sales.
• Opportunity to Build:
  Make your mark on a growing brand, contribute fresh ideas, and help shape the future of the sports nutrition industry.

• Brand Strategy & Positioning:
  Develop and execute the overall brand strategy, ensuring consistent positioning, messaging, and visual identity across all consumer touchpoints.
• Creative Direction:
  Lead creative strategy and execution across digital campaigns, social media, packaging, photography, video, advertising, and other brand assets.
• Integrated Marketing:
  Partner with marketing, e-commerce, sales, and product development teams to develop cohesive campaigns that drive brand awareness, consumer acquisition, engagement, and retention.
• Product Launches:
  Oversee brand strategy and go-to-market execution for new product launches, including positioning, messaging, creative assets, and promotional campaigns.
• E-Commerce & DTC Growth:
  Collaborate with e-commerce and performance marketing teams to improve the online shopping experience, strengthen product storytelling, and support revenue growth.
• Social Media & Community:
  Guide brand presence across social platforms, influencer partnerships, athlete relationships, and fitness communities to build credibility and consumer loyalty.
• Team Leadership:
  Lead and develop internal creative and brand marketing resources while managing external agencies, freelancers, and creative partners.
• Cross-Functional Collaboration:
  
  Work closely with leadership and key stakeholders to align brand initiatives with broader company objectives, product innovation, and commercial priorities.
• Market & Consumer Insights:
  Monitor industry trends, competitor activity, and consumer behavior to identify opportunities for differentiation, innovation, and brand growth.
• Performance & Optimization:
  Establish KPIs and evaluate campaign effectiveness, brand engagement, and marketing performance to continually refine strategy and maximize ROI.

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 7+ years of experience in brand marketing, creative strategy, or integrated marketing, with leadership experience preferred.
• Experience with in sports nutrition, dietary supplements, fitness, wellness, active lifestyle, or a related consumer packaged goods industry strongly preferred.
• Proven track record of developing brand strategies and executing integrated marketing campaigns that support business growth.
• Experience leading creative direction across digital, social, packaging, advertising, and product marketing.
• Demonstrated success supporting product launches and go-to-market strategies.
• Strong understanding of direct-to-consumer e-commerce, social media, influencer marketing, and modern consumer acquisition strategies.
• Experience managing creative teams, agencies, and cross-functional stakeholders.
• Strong leadership, communication, project management, and strategic planning skills.
• Ability to balance creative vision with commercial objectives, using consumer insights and performance data to guide decisions.

• Strengthening brand positioning and differentiation in a…