Content Marketing Manager

At Toolio, we’re on a mission to help retailers navigate the complex, competitive and ever-changing retail landscape so they can deliver what their customers want, when and where they want it.

Merchandise planning is a key retail discipline that has been dominated by manual, error prone spreadsheets, and accurate inventory planning has never been more important.

Toolio’s cloud-based merchandise planning platform was built to help the next-generation of retailers automate critical workflows, gain real-time insights, and make faster, data-driven merchandising decisions.

Toolio is trusted by 100+ leading brands and retailers including Rothy’s, Knix, Filson, Tommy John, Peloton and more.

We’re hiring a Content Marketing Manager to own how Toolio’s content reaches retail planners, merchants and the executives they report to.

Every blog post, report, webinar and customer story we publish should become a steady stream of Linked In posts, emails and newsletter content. You’ll make that happen. You’ll run the content calendar, keep the pipeline full, and turn each piece into assets that get read, shared and acted on.

You’ll work directly with the Head of Marketing, so this isn’t a pure production role. We want someone with an editorial point of view who can spot gaps, suggest angles, and shape the campaigns that content feeds into. You’ll also be comfortable shipping a lot of good work, quickly.

What You’ll Do

Content Distribution & Atomization

• Turn every new piece of content into downstream assets:
  Linked In posts, email copy, newsletter features, short-form excerpts and sales-ready snippets.
• Own the content calendar and distribution schedule across Linked In, email and the newsletter.
• Manage and organize the content library so the team and sales can find and reuse assets easily.
• Spot gaps in the calendar and the library, and propose new topics, formats and refreshes to keep the pipeline moving.
• Refresh and repurpose high-performing existing content to extend its reach.

Newsletter & Email

• Own the Toolio newsletter end to end: planning, writing, building and sending.
• Write, build, segment and send email campaigns in Active Campaign.
• Maintain and improve nurture sequences across inbound, ABM and re-engagement, keeping the content fresh and on-message.

Campaign Execution

• Partner with the Head of Marketing to turn campaign ideas into content plans and launch-ready assets.
• Coordinate content for ABM programs in close collaboration with sales.
• Support webinar and event marketing from promotion through post-event follow-up content.

AI-Assisted Content Workflows

• Work within Toolio’s existing AI-assisted marketing systems to increase content output without sacrificing quality.
• Find opportunities to build or improve workflows that reduce manual work in drafting, repurposing and campaign operations.
• Stay current on AI tools for content and B2B marketing, and bring recommendations to the team.

Measurement

• Track how content and distribution perform across Linked In, email, the newsletter and the website.
• Report on what’s working, and use those findings to shape the calendar and future content.

What We’re Looking For

• 2–4 years of experience in content marketing, content operations or campaign marketing, ideally at a sales-led B2B SaaS company.
• A portfolio of content you’ve written, edited or repurposed across multiple channels.
• Strong writing and editing skills. You can write a sharp email, a scroll-stopping Linked In post and a clean newsletter, and adapt your voice to each.
• Experience managing a content or editorial calendar and keeping several pieces moving at once.
• Hands‑on experience with email marketing or marketing automation. Active Campaign is preferred but not required.
• Comfort using AI tools as a core…