Director, Paid Social

Location: New York

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview The Director is highly motivated, technically savvy, detail oriented, and strives to lead the day to day management of the paid social end of the Precision Group for a dedicated client. The successful candidate will have at least 7 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team.  

The Director will be a main point of contact for the client and serve as a strategic team leader.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into several projects.

Responsibilities Motivate and manage a paid social media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters

Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives  Foster strong relationships with internal teams and client groups

Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies

Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel

Apply social media knowledge and creativity to brainstorming and strategy sessions

Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies

Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualifications7+ years of experience in digital media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities5+ years of team management experience

Minimum of 3+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools

Team management experience required

Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives

Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations

Understanding of best practices for leveraging social media for brand communication

Must possess strong leadership skills and be comfortable presenting ideas to senior client management

Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our…