Senior Manager, Experiential Marketing & Events

Location: New York

Gum Gum is The Mindset Company transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience.

The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers.

We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia.

Our principles guide our work every day and are as follows:

Customer-Obsessed:
We’re focused on advertising solutions that solve needs and drive success for clients and partners.

Make it Happen:
We have a bias for action and take ownership to deliver results.

Always Innovate:
We push boundaries with creativity and technology.

Foster Belonging:
We ensure colleagues feel included, supported, and empowered to thrive.

To be a part of The Mindset Company transforming advertising, please visit .Overview As Director, Sales Operations, you will serve as the hands-on operator powering Gum Gum’s evolving revenue operating model by turning GTM decisions into structured, executable seller workflows, reliable dashboards, and trusted forecasts. Sitting directly between strategy and execution, this role requires deep technical mastery of a complex Salesforce environment alongside sharp commercial judgment to build trusted reporting and drive seamless sales planning across global regions (NA, EMEA, JAPAC).

Working closely with the VP of Sales Strategy & Operations, cross-functional leadership, and Finance, you will establish standard sales processes, optimize data taxonomies, and act as the single source of truth for revenue data—initially as an individual contributor with room to eventually lead a small team.

What You'll Achieve Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management.

Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts.

Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors.

Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue.

Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates.

Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Skills You'll Bring8–10 years of event and experiential marketing experience, preferably in adtech or media environments.

Bachelor's degree in marketing, communications, business, or a related field.

Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability.

Technical proficiency with marketing and management tools such as Salesforce, Splash, , and content capture platforms.

Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting.

Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.

What We Offer At Gum Gum, competitive base pay is a part of a total…