Senior Media Planner

Media Hub WW

Media

Media Planning and Buying

The Senior Media Planner plays a key role in developing, executing, and optimizing integrated, audience-led media plans across channels. This role translates client business and marketing objectives into actionable media recommendations, taking ownership of key planning and campaign work streams from development through execution and reporting. Working closely with cross-functional teams—including Investment, Analytics, Audience, Strategy, and specialty partners—the Senior Media Planner ensures plans are insight-driven, accurately executed, and continuously optimized based on performance and learnings.

The Senior Media Planner is expected to operate with increasing independence, manage day-to-day deliverables, contribute confidently to client conversations, and provide guidance to junior team members. This role requires strong planning fundamentals, analytical thinking, attention to detail, and the ability to connect media decisions back to broader client objectives.

• Own development of assigned components of integrated media plans, from research and audience insights through channel recommendations and execution.
• Translate client objectives, audience insights, competitive activity, and performance learnings into actionable media recommendations.
• Develop and evaluate planning scenarios, including channel mix, budget allocation, phasing, and reach/frequency considerations.
• Apply media planning tools and data to inform recommendations and optimize plan delivery.
• Partner with Investment and specialty teams on partner selection, RFP development, evaluation, and recommendations.
• Contribute strategic thinking and new ideas that strengthen media plans and address client business challenges.

• Own day-to-day management of assigned campaigns and work streams, ensuring plans are implemented accurately and on schedule.
• Coordinate campaign setup, trafficking, QA, and launch across internal teams and external partners.
• Monitor pacing, delivery, budgets, and performance and proactively flag risks or opportunities.
• Develop optimization recommendations based on campaign performance and client objectives.
• Troubleshoot executional issues and work across teams to drive timely resolution.
• Maintain accurate media plans, budgets, timelines, and campaign documentation.

• Partner with Analytics teams to implement measurement frameworks, KPIs, and campaign taxonomy.
• Analyze campaign performance and translate data into clear insights, implications, and recommended actions.
• Move beyond reporting what happened to help articulate why it happened and what we should do next.
• Incorporate campaign learnings into future planning and optimization decisions.
• Monitor competitive activity, audience behavior, and marketplace trends to identify relevant opportunities for clients.

• Manage day-to-day client deliverables and contribute to regular client communication.
• Develop client-ready presentations and clearly communicate media recommendations, performance insights, and next steps.
• Present portions of client meetings and planning discussions with growing independence.
• Build strong working relationships across Investment, Analytics, Audience, Strategy, and specialty teams.
• Coordinate across teams to ensure deliverables are aligned, accurate, and completed on time.
• Proactively communicate status, risks, and dependencies to Managers and senior team members.

• Provide day-to-day guidance to Assistant Planners and Planners on campaign and planning responsibilities.
• Review…