Senior Creative Strategist - Donut Studios

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite
- Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

• Develop Performance-Driven Creative Strategy Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, Tik Tok, You Tube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.
• Serve as the Creative Strategy Lead for Clients Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.
• Turn Audience Insights into Creative Direction Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.
• Partner with Media to Drive Creative Performance Work closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.
• Manage Creative Launch Pipelines Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.
• Lead Creative Briefing and Project Management Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.
• Ensure Quality and Brand Alignment Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. Maintain strong quality control across all deliverables before launch.
• Strengthen Cross-Functional Collaboration Build processes and workflows that support collaboration between creative, media, and client teams. Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.

• 4+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
• Strong instincts for direct response creative and platform-specific storytelling
• Proven track record of leading client strategy and improving creative performance
• Deep understanding of Meta, Tik Tok, You Tube, and other digital channels
• Excellent communicator and collaborator who thrives in fast-paced, cross-functional…