Marketing Designer

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A major national news and media brand is looking for a freelance Senior Designer to join the small creative team behind marketing for its Games product-recently expanded into its own app, with more work in the pipeline than the current team can cover. This is a hands-on, individual-contributor seat: no direct reports, but real ownership of campaigns across the funnel-paid, owned and earned, digital, social, email, in-app and some print.
They want someone who thinks like a marketing designer first-idea-driven and funnel-aware—and brings serious craft: elevated motion, strong illustration instincts, confident typography and bold color. Agency-trained candidates are a strong fit.

• Concept and execute marketing campaigns for the Games product, from awareness through retention
• Design and adapt campaign creative across paid, owned and earned channels-digital, social, email, in-app, app stores and some out-of-home
• Turn in-product features and editorial formats into assets that build habitual engagement
• Build and maintain component libraries and style guides in Figma, with pixel-perfect execution across platforms
• Partner with writers, art directors and audio/video collaborators to concept, refine and ship creative end-to-end
• Develop scalable visual systems and templates that support fast experimentation without sacrificing craft

• 7+ years of hands-on design experience at an agency, studio or in-house team, with real depth in marketing/advertising creative-agency background is a plus
• A portfolio showing sharp execution and strong conceptual thinking across social, digital, email, in-app and print
• A refined, elevated aesthetic: strong typography, bold and confident color, and comfort with illustration and motion
• Expert-level Figma and Adobe Creative Suite skills, including building design systems used across a marketing org
• Motion graphics/animation experience (After Effects or similar)
• Experience partnering directly with product and dev teams to ship polished digital work

• Duration:
  Temporary, approximately 6 months
• Onsite/offsite: NYC hybrid
• Team Structure:
  Reports to the ACD.

A major national news and media brand is looking for a freelance Senior Designer to join the small creative team behind marketing for its Games product-recently expanded into its own app, with more work in the pipeline than the current team can cover. This is a hands-on, individual-contributor seat: no direct reports, but real ownership of campaigns across the funnel-paid, owned and earned, digital, social, email, in-app and some print.
They want someone who thinks like a marketing designer first-idea-driven and funnel-aware and brings serious craft: elevated motion, strong illustration instincts. They have focus;
Import.

• Concept and execute marketing campaigns for the Games product, from awareness through retention
• Design and adapt campaign creative across paid, owned and earned channels-digital, social, email, in-app, app stores and some out-of-home
• Turn in-product features and editorial formats into assets that build habitual engagement
• Build and maintain component libraries and style guides in Figma, with pixel-perfect execution across platforms
• Partner with writers, art directors and audio/video collaborators to concept, refine and ship creative end-to-end
• Develop scalable visual systems and templates that support fast experimentation without sacrificing craft

• 7+ years of hands-on design…