VP, Brand - Cultural Strategy & Insights

Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.

Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins. What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels.

Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof. Elevate’s more than 750 employees sit across 14 offices around the world, from North America to Europe to Asia, and speak and write in 17 different languages. For more information, visit us at

The VP, Brand
- Cultural Strategy & Insights will be part of Elevate’s Brand Practice and responsible for working with brand clients to turn business priorities, brand positioning, audience insights and cultural context into creative territories, campaign platforms and experience concepts. This role will work closely with creative directors, designers, writers, experiential teams and account leaders to determine how a brand should show up, including identifying insights, finding the white space, defining the central idea, and writing the brief that gives creative teams a clear place to start for existing clients and for new business opportunities.

This is a hybrid role, based in either our Charlotte, NC or New York City, NY office. Attendance at industry events, community engagements and client meetings may be required and this position may include occasional evening and weekend work based on industry events and client activations. Minimal to moderate travel is expected.

• Translate brand strategy, audience insight and business objectives into clear creative opportunities
• Find the cultural, consumer and category tensions that can drive differentiated ideas
• Develop creative territories, campaign platforms, activation concepts and experience frameworks
• Write focused creative briefs that give teams direction without prescribing the answer
• Work alongside creative directors, designers, writers and experiential team from first concept through final execution
• Lead the develop of ideas that connect ideas across partnerships, experiential, content, social, influencer, shopper, and other channels
• Evaluate creative work against the strategy, the audience need, and the brand objective and give direct feedback
• Shape pitches and new-business responses by turning strategic thinking into ideas and narratives clients
• Build presentations that make the thinking easy to follow, then present and defend the recommendation
• Stay current on culture, consumer behavior and emerging platforms
• Make sure ideas are distinctive, ownable by the brand and able to work across multiple touchpoints

• The bridge between insight and creative development
• Creative territories and organizing ideas
• Creative briefs and strategic guard rails

• 8 to 10 years in creative strategy, integrated strategy, brand planning or a related agency role
• Experience in sports, entertainment, lifestyle, experiential and partnership marketing
• A track record of turning research and business challenges into creative ideas that…