Lead, Basketball Brand Marketing NA

The annual base salary for this position ranges from $ in our lowest geographic market to $ in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information About Benefits Can Be Found Here.

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The North America Brand Management Team (across Women/Men/Kids) is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*.

We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to lead cross-functional initiatives from concept through execution.

You will partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives that drive both seasonal priorities and long-term growth. Working across global, geo, and city teams, you will help shape the Basketball brand's concept pipeline and deliver innovative consumer experiences that strengthen brand impact, accelerate business performance, and unlock new opportunities for growth.

• Obsess the basketball consumer, youth culture and their needs
• Translate consumer insights into marketing strategies
• Build strong marketing plans for Nike Athletes and Products
• Drive clarity across marketing functions while leading seasonal plans for basketball.
• Execute marketing activations and consumer experiences
• Need good understanding of the digital ecosystem
• Need knowledge of consumer and marketplace trends for basketball
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations
• Partner with city teams to activate hoops in the communities that drive maximum impact and influence
• Track and manage seasonal campaign progress measurement. Recapping + teardowns.

As the North America Basketball Brand Lead, you will partner with the broader Basketball Marketing team to lead the marketing offense that drives brand storytelling, fuels consumer demand, and builds authentic connections with basketball communities across the geography. You will collaborate across functions and teams throughout Nike to develop more effective ways to engage athletes
* and connect with basketball culture, while delivering integrated marketing strategies and experiences that strengthen the brand and drive business impact.

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• 5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture,…