Retention Marketing Manager

Malone Souliers is a forward-thinking brand dedicated to the time-honoured craft of shoemaking. Since 2014, unique silhouettes and impeccable quality have defined our seasonal collections. Honouring traditional principles of craftsmanship, we embrace bold and brave designs to reimagine what it means to be ‘classic’ in this ever-changing world.

We make shoes that we know will look as good in decades to come as they do on the first day you wear them. True to this sentiment, our signature shoe, Maureen, is still as coveted today as it was when it debuted in 2015. Flawlessly constructed and genuinely versatile, this modern icon is instantly recognised for its flattering curves, distinctive double strap, and forever appeal.

The Growth & Retention Marketing Manager will own the full-funnel strategy across paid media and email. This role is based New York, New York and requires being in office 5 days.

• Build and manage a global full-funnel plan across paid media and email to support product launches and Ecommerce priorities
• Work closely with internal key stakeholders on creative brief, provide inputs on content needs and launch timing for each region
• Lead our agency partnership: set the briefs, manage budgets, and ensure brand guidelines are followed and timely execution
• Monitor paid performance and spend closely, and work with the agency on optimizations
• Own email strategy, including content briefing, deployment, segmentation, and automated flows in Klaviyo
• Report on performance & share actionable insights to cross-functional teams
• Support SEO technical audits, keyword strategy, and on-page optimization toimprove organic visibility across all search experiences

• 4-6 years in Digital Marketing, with hands on experience across paid social and email
• Comfortable in Meta Ads Manager, Google Ads, GA4, and Klaviyo (or similar)
• A self-starter who wants to build, learn, and own real outcomes
• Fashion, luxury, or DTC experience is preferred
• Bachelor’s degree in Marketing, Communications, Business, or a related field