Donor Engagement and Communications Manager

Full-time

WFH Flexible New York, NY Development

The Donor Engagement and Communications Manager is responsible for planning, executing, and evaluating a comprehensive individual giving program that incorporates cultivation, solicitation, and stewardship efforts for the Annual Fund. This position is responsible for increasing participation from individual donors who give up to $5,000 annually, resulting in long-term financial growth for the organization and plays a pivotal role in advancing GMHC’s fundraising strategy through the planning and execution of integrated direct mail and digital marketing campaigns.

With a dotted line to the Communications Team, this position also contributes to GMHC’s broad content needs. The primary focus is fundraising, but the right candidate brings a writing range that serves both departments.

With a deep understanding of donor behavior, giving trends, and persuasive messaging, this role oversees all campaign touchpoints—from email sequences and print appeals to donor journeys and segmentation. Strong writing and editorial judgment are essential, as this person moves fluidly between fundraising copy and organizational content ensuring both reflect GMHC’s voice and mission. The role sits within the Development Team and close collaboration with the Communications Team throughout.

The ideal candidate brings a strong background in fundraising communications, campaign management, and digital engagement, with demonstrated success in converting audience interest into financial support. This role is perfect for someone who thrives at the intersection of data-driven strategy and donor-centric storytelling—and who is passionate about using marketing tools to drive philanthropic impact in a mission-driven environment.

Above all, this role requires someone who cares. GMHC's work is urgent, personal, and life-changing for the communities we serve. The right candidate will bring not just fundraising expertise but a genuine passion for the mission and a deep commitment to the people at the center of it.

• Project manage and execute comprehensive direct mail and digital fundraising and marketing campaigns that drive supporter acquisition, engagement, retention, and growth including monthly and lapsed donors, resulting in revenue from core donors
• Create efficient, scalable campaign workflows that maximize reach while optimizing cost-effectiveness
• Manage multiple print projects and vendors simultaneously, ensuring quality control, timeline adherence, and budget compliance
• Coordinate campaign timelines, production schedules, and delivery logistics across various channels and within development and communications teams
• Assists with and attends Development events as needed, including AIDS Walk NY, Annual Cabaret, donor receptions, and more

• Demonstrate proficiency in email marketing platforms to design, deploy, and optimize email campaigns
• Convert digital leads to expand our supporter base and improve conversion rates
• Develop and maintain automated email sequences, segmentation workflows, and A/B testing protocols
• Monitor campaign performance metrics and provide actionable insights for continuous improvement

• Write and contribute to the organization’s newsletter, ensuring content reflects GMHC’s voice, mission, and current priorities
• Draft articles, program impact stories, and editorial content that advance organizational storytelling across channels
• Write and maintain website copy in collaboration with the Communications team, ensuring accuracy, clarity, and brand alignment
• Support event recaps and promotional content in partnership with Communications