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Manager, Sports Partnerships

Job in New York, New York County, New York, 10261, USA
Listing for: Edelman Smithfield
Full Time position
Listed on 2026-10-16
Job specializations:
  • Marketing / Advertising / PR
    Client Relationship Management, Account Manager
Salary/Wage Range or Industry Benchmark: 55000 - 68000 USD Yearly USD 55000.00 68000.00 YEAR
Job Description & How to Apply Below
Location: New York

** Manager, Sports Partnerships*
* ** UEG is currently looking for a Manager to support our UEG Sports rights and partnerships business segment. This individual will play an integral role in growing the business by delivering a high level of client service, strategic thinking, relationship management, and executional excellence across sports partnerships and activations.
** The Manager will own key work streams and day-to-day client and partner interactions, helping translate client business objectives into compelling sports marketing strategies and programs. This person will work closely with senior account leadership, clients, rights holders, agencies, and internal teams to bring partnerships to life while proactively identifying opportunities to strengthen our clients' businesses and grow their presence within sports and culture.

** Responsibilities include but are not limited to:*
* * Manage projects and key work streams from strategic development through execution and launch, ensuring programs are delivered on time, on budget, and at a high level of quality.
* Develop a strong understanding of clients' businesses, marketing objectives, audiences, and partnership portfolios to help identify strategic and creative opportunities within the sports landscape.
* Serve as a day-to-day client contact across assigned accounts and work streams, building trusted relationships and providing proactive, solutions-oriented counsel.
* Manage relationships and ongoing communication with rights holders, leagues, teams, properties, talent representatives, agencies, vendors, and other external partners.
* In collaboration with internal teams and agency partners, develop activation and content ideas that effectively integrate brands into sports and authentically communicate key brand messages to target audiences.
* Translate client objectives and project briefings into clear work plans, timelines, deliverables, roles and responsibilities, and budget parameters, maintaining alignment across internal and external stakeholders.
* Lead day-to-day execution of partnership activations and programs, anticipating challenges, identifying solutions, and ensuring seamless completion of deliverables.
* Develop and manage client-facing materials including presentations, recommendations, status reports, activation plans, partnership evaluations, dashboards, recaps, and other strategic documents.
* Support the development of account plans, partnership strategies, activation recommendations, and client proposals, bringing forward proactive ideas that create additional value for clients.
* Monitor client budgets and project financials, understanding scopes, pricing structures, budget parameters, and potential over-service while partnering with account leadership to maintain financial discipline.
* Maintain a strong understanding of clients' competitors, relevant categories, consumer trends, and developments across sports, media, entertainment, and culture, proactively translating insights into implications and opportunities for clients.
* Conduct research and analysis across teams, leagues, athletes, talent, properties, platforms, and emerging areas of sports to inform partnership strategy and recommendations.
* Evaluate potential partnership and activation opportunities, including strategic fit, audience alignment, competitive considerations, marketplace dynamics, and potential risks or conflicts.
* Collaborate across UEG business practices and disciplines to identify opportunities to bring additional capabilities, thinking, and solutions to existing and prospective clients.
* Contribute to organic account growth and new business efforts through research, ideation, proposal development, presentation preparation, and participation in…
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