Paid Media Associate

This role supports the planning, activation, monitoring and reporting of paid media campaigns across On Location's Core portfolio of events and experiences, reporting to the Sr. Manager, Paid Media. It is responsible for the accurate and timely flighting of assigned ads and ad sets, maintaining campaign hygiene, monitoring delivery and performance, and turning campaign data into clear, actionable reporting. It is a hands‑on position suited to a detail‑oriented paid media professional who is comfortable working across multiple campaigns, platforms, audiences and deadlines, and who can execute carefully within established campaign plans, identify issues early and communicate clearly with the Paid Media, Marketing, Creative, Analytics and agency teams.

• Build, launch, pause, schedule and update assigned ads and ad sets in approved paid media platforms.
• Apply campaign briefs, audience definitions, budgets, flight dates, creative specifications, naming conventions and tracking requirements accurately.
• Manage day‑to‑day flighting across assigned campaigns, including changes to budgets, dates, creative, audiences, placements and delivery settings as directed.
• Complete pre‑launch and in‑flight QA checks across campaign settings, creative, links, landing pages, UTMs, pixels and conversion events, and maintain accurate campaign documentation, change logs and status updates.
• Monitor spend, pacing, impressions, reach, clicks, CTR, CPC, leads, CPL, purchases, revenue, ROAS and other campaign KPIs, and identify under‑delivery, overspend, creative fatigue, audience issues, tracking gaps and other risks.
• Escalate disapprovals, delivery issues, tracking concerns or performance anomalies promptly.
• Make approved optimisations within defined guardrails and provide recommendations to the Paid Media Manager for larger strategic or budget decisions.
• Support audience, creative and placement testing by ensuring tests are set up correctly and results are tracked consistently, and coordinate with external media partners and agencies to resolve delivery, trafficking, reporting or implementation issues.
• Produce accurate weekly and ad‑hoc paid media reports for Core campaigns, events and stakeholders, reconciling platform data, reporting templates and dashboards so metrics are complete, consistent and clearly labelled.
• Provide concise commentary on performance trends, pacing, campaign changes, risks and recommended next steps, maintain recurring reporting files, contribute to standardised reporting processes across Core paid media, and support post‑campaign reporting and debriefs.
• Partner with Marketing, Creative, CRM, Ecommerce, Marketing Operations, Analytics, Sales and external agencies to keep campaign inputs and deliverables on track, confirming that required creative, copy, landing pages, audiences, approvals and tracking details are available before campaigns launch.
• Contribute to playbooks, process improvements and documentation that make campaign execution more repeatable and scalable.

• 1–3 years of experience in paid media, digital marketing, media operations, campaign trafficking or a related role.
• Hands‑on experience with at least one major paid media platform, such as Meta Ads Manager, Google Ads, Linked In Campaign Manager, Tik Tok Ads Manager or a programmatic platform.
• Working knowledge of paid media fundamentals, including campaign structure, targeting, bidding, pacing, budget management, placements and conversion tracking.
• Experience pulling, organising and interpreting campaign performance data.
• Strong Excel or Google Sheets skills, including the ability to work with reporting templates, filters, pivot tables and basic formulas.
• Strong…