Student Marketeer - Hofstra University

The Red Bull Student Marketeer is a brand and product ambassador role within Red Bull's student marketing programme. Reporting to the local Field Marketing Specialist, the role drives brand image and product understanding on campus and in the region. The marketeer reaches new consumers, excites university students, increases sales, and drives visibility of the Red Bull brand through direct consumer and customer contact, product trials, and event work.

• Represent the brand in a premium way through everyday interactions with consumers and customers, living the brand personality traits and company values.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals and influential groups.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and answer consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience, and build awareness and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets on campus and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, leverage relevant World of Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence with attention to detail, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and in a timely manner in the dedicated online platform, and contribute local insights
• Trends and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes', and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Ability to lift and/or move items weighing 25 pounds or more, as needed.

• Fluency in additional languages is an advantage.

• On-campus and regional work, with direct contact with consumers and customers.
• Flexible part-time schedule, including some evenings and weekends.

• Flexibility over a traditional 9 to 5 job.
• A creative and inclusive working atmosphere.