Director, Paid Media

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work.

Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Director, Paid Media Do you enjoy developing paid media strategies that connect brands with audiences and deliver measurable business results? Are you energized by combining data, creativity and audience insights to optimize campaigns and help clients make smarter media investments? As a Director, Paid Media at Zeno, you will lead paid media programs across social, search and other digital channels for a diverse portfolio of clients.

Working closely with account teams, strategists, creatives and analytics partners, you will develop media strategies, oversee campaign execution and use performance insights to improve results. This role is ideal for a paid media professional who enjoys both strategic thinking and hands‑on leadership. You'll have the opportunity to counsel clients, lead integrated media programs, mentor team members and help advance Zeno's paid media capabilities.

Paid Media Strategy & Planning:
Develop and lead integrated paid media strategies across social, search, programmatic, video and other channels, aligning audience insights and investment recommendations with client objectives.

Campaign Leadership & Optimization:
Oversee campaign execution, budgets, pacing and optimization while maintaining hands‑on involvement in paid social and search to ensure effective delivery and performance.

Measurement & Performance Insights:
Analyze campaign and website performance, translating data into actionable recommendations that inform optimization, future planning and client decision‑making.

Client Leadership & Strategic Counsel:
Serve as a trusted media advisor to clients, presenting strategic recommendations, communicating campaign performance and identifying opportunities to strengthen media programs.

Media Partnerships & Innovation:
Evaluate media partners, platforms and emerging technologies, guiding vendor selection and negotiations while sharing insights and best practices across the agency.

Integrated Communications &

Collaboration:

Partner across strategy, creative, analytics and account teams to connect paid media with broader communications programs and ensure content and channel strategies work together.

Team Leadership & Talent Development:
Lead and mentor junior team members while fostering a collaborative environment where people can learn, grow and do their best work.

Business Growth & Capability Development:
Contribute to new business opportunities, identify ways to expand client engagements and help strengthen Zeno's paid media capabilities through emerging trends, tools and strategic thinking.

6+ years of experience in paid media, digital marketing, media strategy or related fields within an agency or similar environment. Experience developing and leading paid media strategies across social, search, programmatic and other digital channels. Hands‑on experience with advertising platforms such as Meta Ads Manager, Google…