Paid Social Lead

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

The Social team at PMG is a vibrant group of strategists, planners, and innovators who are passionate about harnessing the power of paid social media. Our work goes beyond strategy—we integrate seamlessly with PMG’s media, creative, strategy, and technology teams to deliver holistic, full-funnel marketing solutions that exceed expectations.

As part of our team, you’ll have the opportunity to work with some of the world’s most forward-thinking brands, building campaigns that drive measurable results while inspiring connection and loyalty. Collaboration is at the heart of what we do. We celebrate our successes together, approach challenges with curiosity, and are dedicated to fostering an environment where creativity, growth, and innovation thrive.

Joining PMG means stepping into a role where your expertise is valued, your voice is heard, and your professional development is a priority.

• Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
• Conduct platform audits and develop strategies that ensure best-in‑class execution, optimizing campaign results while elevating the skills and capabilities of your team.
• Collaborate with cross‑functional teams and platform partners to monitor and fine‑tune campaigns daily, ensuring alignment with client objectives and market trends.
• Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
• Leverage PMG’s proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli’s ongoing evolution to improve team efficiency and effectiveness.
• Mentor and coach junior team members, helping them strengthen both technical and client‑facing skills to grow into confident leaders in their own right.
• Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

• 4+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results‑driven campaign strategies.
• Proficiency in social media platforms such as Meta, Tik Tok, Pinterest, Snap, and Linked In to execute and optimize high‑performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best‑in‑class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while…