Social Media Strategist; part-time ) Momofuku Milk Bar

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Social Media Strategist (part-time with opportunity for F/T)

Bake Club is Chef Christina Tosi’s online baking community. We are looking for a part-time Social Media Strategist to own the social across Instagram, Tik Tok, and You Tube. This role sits at the intersection of strategy, content, and production — you’ll shape what we make, keep it moving, and make sure it performs.

You’ll own the end-to-end social strategy for the Bake Club pillar, setting direction and keeping content aligned to growth goals. That means monitoring performance, pulling insights, and translating what’s working into clear direction for the team — from hook ideas and optimal video length to specific shots needed. You’ll brief the content team, manage the creative workflow to keep production on schedule, and edit and publish all Bake Club video content yourself.

• Proven experience developing social strategy across Instagram, Tik Tok, and You Tube
• Strong video editing skills — you can take raw footage and turn it into polished, designed, platform-native content
• Fluency in social analytics; you know how to read performance data and act on it
• Highly organized with the ability to manage multiple assets and deadlines simultaneously
• A collaborative communicator who can brief a team clearly and keep production moving
• A passion for food and baking is a big plus!

• Hours:
  
  Approximately 10-15 hours per week (actual hours may vary based on workload, strategy cycles, or campaign schedules) including 1 30 minute meeting per week
• Compensation: $25/per hour, paid weekly
• Work Location:
  
  Remote / Hybrid, as needed in NYC

• Own social strategy for Bake Club content series across IG, TT, Youtube. Monitoring performance, reporting on insights, and driving content towards growth objectives
• Brief content creation to team, sharing key performance insights to help with engagement (ie hooks, length, shots needed).
• Manage creative workflow of assets owed keeping production on track to hit posting deadlines.
• Edit all Bake Club video content and own publishing