Partner Direct Media Planner; Healthcare

Company description

Senior Associate, Partner Direct

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

As aSenior Associate, Partner Direct, you will support media planning and execution across a range of campaigns, gaining hands-on experience in media strategy, partner collaboration, and campaign management. Reporting to the Partner Direct Supervisor, you will take ownership of small to medium-sized projects while building a strong foundation in media execution.

• Responsibilities:

  • Assist in media planning preparation, including consideration set development and RFP issuance/management
  • Support day-to-day traficking activities and help ensure campaigns launch accurately and on schedule

  Track adherence to brand safety, verification, and campaign-quality standards

  • Manage creative spec coordination with internal teams and external partners
  • Contribute to media placement taxonomy configuration
  • Assist in partner-level forecasting and investment tracking
  • Begin developing relationships with key media partners and vendors. Resolving any questions and escalating challenges when appropriate

  Provide guidance and day-to-day support to Associates while maintaining regular communication with Supervisors and team leadership

  Knowledge You Will Gain:

  • Deep understanding of how the agency workflow operates and how campaigns progress from planning to execution
  • Strong grasp of client business objectives and how they inform media strategies
  • Practical experience with the media planning process, including data analysis and reporting
  • Comprehensive knowledge of the media marketplace and key partner landscape
  • Exposure to negotiation tactics and media partner collaboration
  • Hands-on experience using agency planning tools and industry software

• 1-3 years of media planning, buying, or related industry experience
• Experience working with media planning tools (e.g., Prisma, Media Ocean, or similar platforms) is a plus
• 1+ years of experience with MS Excel (ability to perform complex functions preferred)
• Preferred experience in planning any of the following media & audience campaigns:
  Digital Endemic/Lifestyle, Print, DTC, HCP, or Payer/Managed Market

Familiarity with media trafficking and billing processes within an agency, media, or related environment.

• Strong organizational skills and attention to detail in media execution

Ability to ask questions, take initiative, and adapt in a fast-paced campaign environment.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming…