Head of Brand Management, Sports

The Head of Brand Management, Performance Sports for the Americas Region leads the strategic orchestration of On's run and performance sports categories, ensuring global vision translates into high-impact regional execution. The role holds end-to-end accountability for the performance sports vertical brand and marketing-driven commercial success in the United States, managing marketing investments to drive premium growth and consumer connection. It partners with the Lat Am and Canada head of marketing to support their strategic development and reports to the Senior Director of Marketing, Americas.

The role bridges global strategy and local market needs to solidify On's position as a leader in the performance space. The team is the pulse of the brand in the market, creating authentic connections with communities and fans, balancing data-informed strategy with commercial creativity, and working cross-functionally to drive growth across the Oniverse.

• Lead regional end-to-end ownership of the performance sports verticals, driving strategic alignment from investment to measurable brand and commercial outcomes.
• Connect global strategy to regional execution by closing the planning gap from range alignment to market launch, ensuring seasonal relevance and precision.
• Manage performance sports marketing budgets, optimising spend levels and making data-informed adjustments to maximise return on investment and market impact.
• Integrate and unify marketing plans across all channels and communities, ensuring a seamless and consistent brand experience for fans.
• Partner closely with the Brand Experience team and their leads overseeing key accounts.
• Author and review all performance sports-specific creative briefs for the brand studio, safeguarding strategic consistency and premium quality across all assets.
• Partner closely with eCommerce, Sales, and Merchandising teams to ensure category strategies are responsive to commercial needs and market dynamics.
• Lead category reporting for regional Quarterly Business Reviews, synthesising cross-functional learnings to define and evolve the strategic roadmap.
• Empower the broader marketing function by acting as a conduit for knowledge and alignment, fostering a culture of collective responsibility for category success.

• 9+ years of functional experience in brand management or category marketing within a premium, performance-oriented global brand.
• Expert in commercial marketing strategy with a proven ability to manage complex budgets and deliver measurable returns in a high-growth environment.
• Demonstrate strategic alignment by breaking down enterprise priorities into realistic, high-impact projects that align with long-term visionary concepts.
• Possess informed decision-making skills, comfortably navigating ambiguity to deliver sound solutions based on analysis, experience, and judgment.
• Skilled at synthesising people and interests, effectively integrating the needs of diverse stakeholders while aligning outputs with broader organisational goals.

• Typical cash compensation range inclusive of base, bonus, and equity: $250,000 - $300,000.
• Individual compensation packages are based on factors unique to each candidate, including experience, industry knowledge, qualifications, skill set, and location.

• Competitive benefits package including medical, dental, and vision benefits.
• Industry leading PTO package.
• Competitive 401k program.
• 11 paid US holidays.
• Corporate office closure between Christmas and New Year.
• Product perks.