Head of Brand Management, Lifestyle

This role leads the strategic orchestration of the Performance All Day (PAD) Lifestyle business for the Americas Region, ensuring global vision translates into high-impact regional execution. It holds end-to-end accountability for the PAD vertical brand and marketing-driven commercial success in the United States, managing marketing investments to drive premium growth and consumer connection. The position partners with the Lat Am and Canada head of marketing to support strategy development and reports to the Senior Director of Marketing, Americas.

The team is the pulse of the brand in the market, creating authentic connections with communities and fans while balancing data-informed strategy with commercial creativity. It moves fast, stays agile, and works cross-functionally to drive growth across the Oniverse.

• Lead the regional end-to-end ownership of the PAD verticals, driving strategic alignment from investment to measurable brand and commercial outcomes.
• Deeply understand mindsets for PAD verticals, conduct research, and elevate regional understanding to global.
• Connect global strategy to regional execution by closing the planning gap from range alignment to market launch, ensuring seasonal relevance and precision.
• Manage PAD marketing budgets, optimising spend levels and making data-informed adjustments to maximise return on investment and market impact.
• Integrate and unify marketing plans across all channels and communities, ensuring a seamless and consistent brand experience for fans.
• Partner closely with the Brand Experience team and its leads overseeing key accounts.
• Author and review all PAD-specific marketing briefs for the brand studio, safeguarding strategic consistency and premium quality across all assets.
• Partner closely with eCommerce, Sales, and Merchandising teams to ensure category strategies are responsive to commercial needs and market dynamics.
• Lead category reporting for regional Quarterly Business Reviews, synthesising cross-functional learnings to define and evolve the strategic roadmap.
• Empower the broader marketing function by acting as a conduit for knowledge and alignment, fostering a culture of collective responsibility for category success.

• 10+ years of functional experience in brand management or category marketing within the premium lifestyle, fashion, or sportswear industry.
• Expertise in commercial marketing strategy with a proven ability to manage complex budgets and deliver measurable returns in a high-growth environment.
• Ability to demonstrate strategic alignment by breaking down enterprise priorities into realistic, high-impact projects that align with long-term visionary concepts.
• Informed decision-making skills, with comfort navigating ambiguity to deliver sound solutions based on analysis, experience, and judgement.
• Skill at synthesising people and interests, effectively integrating the needs of diverse stakeholders while aligning outputs with broader organisational goals.

• Americas region

• Typical cash compensation range inclusive of base, bonus, and equity: $250,000 - $300,000.
• Individual compensation packages are based on factors unique to each candidate, including experience, industry knowledge, qualifications, skill set, and location.

• Competitive benefits package including medical, dental, and vision benefits.
• Industry-leading PTO package.
• Competitive 401k program.
• 11 paid US holidays.
• Corporate office closure between Christmas and New Year.
• Product perks.