Head of Brand Management, Lifestyle , NY, US Posted ago

## Head of Brand Management, Lifestyle New York, NY, USAApply Now Use AI to find out how well you match with this jobJob :
JRDate posted:
10/06/2026

Function:
Marketing
** In short
** As the Head of Brand Management, Performance All Day (PAD) for the Americas Region, you will lead the strategic orchestration of our PAD (Lifestyle) business, ensuring global vision translates into high-impact regional execution. You will hold end-to-end accountability for our PAD vertical brand and marketing-driven commercial success in the United States, managing marketing investments to drive premium growth and consumer connection.

You will partner with our Lat Am and Canada head of marketing to support the development of their strategies. Reporting to the Senior Director of Marketing, Americas, you will bridge global strategy and local market needs to solidify On’s position as a leader in the Lifestyle space.
** Your Mission
*** Lead the regional end-to-end ownership of the PAD verticals, driving strategic alignment from investment to measurable brand and commercial outcomes
* Deeply understand our mindsets for PAD verticals, and conduct research and elevate our regional understanding to global
* Connect global strategy to regional execution by closing the planning gap from range alignment to market launch, ensuring seasonal relevance and precision
* Manage the PAD marketing budgets, optimizing spend levels and making data-informed adjustments to maximize return on investment and market impact
* Integrate and unify marketing plans across all channels and communities, ensuring a seamless and consistent brand experience for our fans
* Partner closely with our Brand Experience team, and their leads overseeing key accounts.
* Author and review all PAD-specific marketing briefs for the brand studio, safeguarding strategic consistency and premium quality across all assets
* Partner closely with eCommerce, Sales, and Merchandising teams to ensure category strategies are responsive to commercial needs and market dynamics
* Lead the category reporting for regional Quarterly Business Reviews, synthesizing cross-functional learnings to define and evolve the strategic roadmap
* Empower the broader marketing function by acting as a conduit for knowledge and alignment, fostering a culture of collective responsibility for category success
** Your Story
*** You bring 10+ years of functional experience in brand management or category marketing within the premium lifestyle, fashion or sportswear industry
* You are an expert in commercial marketing strategy with a proven ability to manage complex budgets and deliver measurable returns in a high-growth environment
* You demonstrate strategic alignment by breaking down enterprise priorities into realistic, high-impact projects that align with a long-term visionary concepts
* You possess informed decision-making skills, comfortably navigating ambiguity to deliver sound solutions based on analysis, experience, and judgment
* You are skilled at synthesizing people and interests, effectively integrating the needs of diverse stakeholders while aligning outputs with broader organizational goals
** Your Team
** We are the pulse of the brand in the market. Our team is dedicated to igniting the human spirit through movement by creating authentic connections with our communities and fans. We balance data-informed strategy with commercial creativity, ensuring that every touchpoint—from digital to physical retail—reflects On’s commitment to innovation and excellence. We move fast, stay agile, and work cross-functionally to drive the growth of the Oniverse, always starting and finishing as a team.
** Total Rewards
** Typical cash compensation range for this position inclusive of base + bonus + equity: ($250,000 - $300,000). Individual compensation packages are based on various factors unique to each candidate, including experience, industry knowledge, qualifications, skill set, and location.  At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program.

Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!