Senior Vice President, Audience Strategy

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Audience Strategy turns connected data and research into a deep understanding of people and the growth opportunities they represent. The Senior Vice President, Audience Insights & Strategy leads the development of audience strategies that solve client business challenges and inspire connected experiences across paid, earned, shared, and owned channels.

This leader brings together identity-based data, first-party and third-party research, behavioral signals, cultural intelligence, social communities, and category context to identify growth audiences, uncover motivations and purchase drivers, and define how brands can influence behavior.

The ideal candidate is an accomplished strategist, investigator, and storyteller who can turn disparate information into a clear point of view, guide senior clients, and collaborate across Integrated Design, Planning, Content, Analytics, Audience Data & Platforms, Investment, Commerce, and creative partners

• Lead this client in evolving its audience capabilities, partnering with the newly-identified audience lead to establish a best-in-class approach to audience strategy - be an “audience boss”
• Act as connection point between Lowe’s Enterprise and retail media network audience teams at Publicis, ensuring audience strategies are connected and additive versus duplicative. The ideal candidate will lead audience teams on both sides of the business.
• Support Lowe’s vision to unify the customer experience end to end, move to systems thinking and ensure Lowe’s is delivering interconnected customer journeys and personalization (not just channel level execution)
• Partner with clients and agency leaders to translate business challenges into clear audience questions, hypotheses, and growth opportunities.
• Lead the development and validation of growth-audience strategies grounded in client objectives, category dynamics, purchase behavior, and cultural context.
• Use first-principles thinking to challenge assumptions, frame complex problems, and develop informed, defensible points of view.
• Identify and prioritize growth audiences based on the size and nature of the opportunity, not simply reach or targeting availability.
• Define the strategic rationale for which audiences matter, why they matter, and how their behavior can be influenced.

• Synthesize quantitative and qualitative evidence to uncover audience motivations, mindsets, tensions, beliefs, needs, and behavioral drivers.
• Connect identity-based data, first-party data, syndicated research, social and search signals, primary research, cultural analysis, and category intelligence into cohesive audience narratives.
• Distinguish information from insight by clearly articulating meaning, implication, and recommended action.
• Lead the development of audience profiles, purchase frameworks, consumer journeys, social-community perspectives, and points of view on…