SVP, Go To Market

SVP, Go To Market

Location: New York, New York, United States of America, Seattle, Washington, United States of America, Rogers, Arkansas, United States of America, Baltimore, Maryland, United States of America, Chicago, Illinois, United States of America

Remote Type: Hybrid

Time Type: Full time

Agency:

Flywheel

Job Function:

Account Management and Growth

Job Subfunction:

Sales and Client Operations

Job Description:

About Flywheel

Flywheel’s suite of digital commerce solutions accelerates growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities, and the support you need to be the best you can be.

The Opportunity

Flywheel is seeking a Senior Vice President of Go-to-Market & New Business to lead and scale our global enterprise growth engine. This executive will oversee the integrated go-to-market strategy across marketing, demand generation, events, business development representatives, sales operations, and enterprise new business.

The SVP will be responsible for creating a connected, high-performing commercial organization that drives awareness, generates demand, develops strategic relationships, and converts high-value opportunities with some of the world’s largest brands. This role will bring together brand positioning, campaign strategy, events, pipeline development, sales execution, forecasting, and operational discipline to accelerate sustainable revenue growth.

Working closely with the executive team and leaders across client services, strategy, product, finance, and the broader Omnicom portfolio, the SVP will ensure that Flywheel’s market presence, commercial priorities, and client experience are aligned. This leader will also play a critical role in developing new Flywheel retail media partnerships and unlocking opportunities across Omnicom agencies and client relationships.

The ideal candidate is a commercially minded go-to-market executive with experience connecting marketing and sales to deliver measurable growth. They will bring a strong understanding of enterprise buying journeys, demand generation, integrated campaigns, events, sales development, and revenue operations, along with a track record of building high-performing teams and leading complex growth initiatives in the retail media, CPG, eCommerce, digital advertising, or digital commerce sectors.

What You Will Do

Lead Flywheel’s Global Go-to-Market Strategy

• Define and execute an integrated go-to-market strategy aligned to Flywheel’s growth ambitions, priority markets, and target clients.
• Bring together marketing, demand generation, events, BDRs, sales, and operations around shared commercial goals, audiences, messaging, and performance metrics.
• Translate market trends, competitive intelligence, and client needs into differentiated positioning and actionable growth plans.
• Establish the operating rhythm, priorities, and accountability required to scale a global enterprise growth engine.

Drive Demand, Pipeline, and Revenue Growth

• Own the full enterprise growth funnel, from market awareness and demand creation through business development, opportunity progression, and new client acquisition.
• Oversee demand generation programs, account-based marketing, content, campaigns, executive engagement, and partnership initiatives.
• Lead the strategy for BDR coverage, prospecting, lead qualification, handoff, and pipeline acceleration.
• Partner with senior sales leaders to ensure strong conversion from marketing-generated demand to qualified pipeline and closed revenue.
• Personally engage in priority…