Manager, Social & Influencer Strategy, DIG

Position: Manager, Social & Influencer Strategy, DIG, Ruder Finn
Location: New York

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our growing Digital team. This person should have a genuine interest in digital marketing and hands-on experience supporting influencer programs, creator partnerships, social content development, campaign activation, and performance reporting. The ideal candidate is organized, curious, detail-oriented, and excited to help bring influencer-led campaigns to life across social platforms.

As a Manager, Social & Influencer Strategy, you will support the day-to-day execution of influencer and creator campaigns, from research and outreach to content coordination, approvals, tracking, and reporting. You’ll work alongside industry experts, cross-functional teams, partners, and practice groups across the country and globally to help develop and activate social and influencer programs for leading brands. This role is ideal for someone with a strong foundation in influencer marketing who is ready to grow their strategic skills, build client-facing experience, and take on more responsibility across campaign execution.

Key Responsibilities Support influencer marketing initiatives, including creator research, outreach, vetting, coordination, content review, and maintaining tracking systems

Manage day-to-day execution of influencer content across a network of creators, subject matter experts, and brand partners, including timeline management, deliverable tracking, and asset organization

Help identify influencer partners aligned with campaign objectives, audience needs, brand values, and platform best practices

Coordinate with influencers, internal teams, studios, and external partners to ensure smooth execution across timelines, deliverables, and content requirements

Review influencer content for accuracy, brand alignment, required disclosures, and platform-specific best practices

Package and finalize content to ensure inclusion of required elements, such as overlays, disclosures, disclaimers, and brand or legal requirements, while maintaining authenticity

Support content submission and review processes, including tracking asset status, feedback, revisions, and approvals

Attend review calls, synthesize stakeholder feedback, and help implement updates across content and assets

Assist with setting up and optimizing paid social campaigns, including A/B message testing, audience segmentation, and compiling performance reports;
Meta experience preferred

Help gather and organize campaign data for client reporting, with exposure to platform analytics and Google Analytics/GA4

Monitor social channels and support community management, responding to routine inquiries and flagging key issues

Participate in internal and client meetings to support strategy development, creative ideation, influencer recommendations, and campaign activation

Stay informed on creator trends, platform updates, influencer marketing best practices, and emerging social tools to help inform campaign ideas and performance

Qualifications

Bachelor’s degree in marketing, communications, media studies, advertising, or a related field preferred2+ years of experience in influencer marketing, social media, digital marketing, or integrated communications

Hands-on experience supporting influencer campaigns, creator partnerships, content coordination, or social campaign execution

Experience researching, vetting, and coordinating with influencers or creators across platforms such as Instagram, Tik Tok, You Tube, Linked In, or similar channels

Familiarity with influencer marketing tools, such as Tagger or similar platforms, is a plus Experience managing content review, approval workflows, stakeholder feedback, and asset tracking

Experience with Meta Business Manager and Ads Manager preferred;…