Asst Mgr - Marketing- Hair Color

Location: New York

Assistant Marketing Manager, Redken US (Hair Color)
Division:
Professional Products Division

Location:

Hudson Yards, NY

Reports to:

Marketing Director

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach.

Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

Job Summary Support the growth and development of Redken’s U.S. demi-permanent haircolor category. In partnership with the Marketing Director, support the development and execution of the category’s marketing plans, 360 initiatives, product launches, and brand animations. Help translate category and brand priorities into coordinated activations across key touchpoints, including Salon Centric, in-store, education, social, digital, sampling, and e-commerce.

Working cross-functionally with Merchandising, A&I/Social, Education, Sales, Operations, Finance, Creative, E-commerce, Global Marketing, and other partners, this role coordinates plans, assets, timelines, and execution. The Assistant Marketing Manager also supports the Color team’s day-to-day operational needs, including new user kits, swatch books, and salon support materials, in partnership with key KAM and BOLD teams. The role monitors business performance and market activity, builds relationships with salons and stylists, and uses research and analysis to help identify opportunities and inform marketing plans.

Key Duties and Responsibilities Marketing Plan Support:
Support the Marketing Director in developing and executing 360 marketing initiatives and activation plans for Redken’s U.S. demi-permanent haircolor category. Help coordinate key touchpoints with Salon Centric and cross-functional teams, including in-store placements, A&I/social, digital, pre-seeding and sampling, street activations, education, and e-commerce.

Product Launch and Animation Coordination:
Support product launches and brand animations by coordinating plans, assets, timelines, and execution details with internal and external partners.

Promotional Planning Support:
Partner with KAM teams to support promotion development and coordinate promotional supporting items. This includes working with promo purchasing to create gifts and/or with print and supply teams to create product bundles.

Forecasting and Inventory Coordination:
Help manage forecasts and inventory for promotional activities and product launches in partnership with relevant teams.

Color Team Operational Support:
Lead day-to-day operational tasks that support the Color team, including coordination of new user kits, swatch books, and salon support materials. Partner with key cross-functional teams, including KAM and BOLD, to manage requirements, timelines, and execution.

Salon, Stylist, and Distributor Engagement:
Build relationships with key salons, stylists, and distributors to understand market trends and competitor activity, and share relevant insights with the team.

Business Analysis and Market Research:
Conduct marketing research and analyze business results to help identify opportunities and inform recommendations to improve marketing plans and execution.

Cross-Functional Coordination:
Gather and coordinate input from cross-functional partners to support the timely and effective…