Lead Product Marketing Manager

DT (NASDAQ: APPS) is unifying the full mobile experience. Our growth platform powers the mobile ecosystem by bringing together advertisers, app developers, and device partners, to create a unique and premium value exchange, that results in a personalized and seamless mobile device experience.

At DT, we move fast, think big, and build collaboratively. We believe great ideas can come from anywhere, and we trust our teams to take ownership, challenge convention, and make an impact from day one.

Here, you’ll have the opportunity to grow your career while contributing to products and experiences used by millions around the world.

With us, you will enjoy competitive compensation, equity awards, and a comprehensive benefits package designed to invest in your total well-being, all within a hybrid and flexible work environment.

As a key member of DT's Product Marketing team, you'll help connect advertisers, app developers, and device partners across the mobile ecosystem by making our products and platform easier to understand, sell, and adopt. You'll partner with Product throughout development and work closely with commercial teams to bring customer and market insight into product decisions, define clear positioning, guide launch readiness, and create reusable tools that support consistent customer conversations.

This is a senior individual contributor role for someone who can increase the impact and quality of the broader PMM function by sharing best practices, mentoring teammates, and contributing to frameworks.

• Portfolio Leadership:
  Serve as the product marketing lead for an assigned portfolio, developing a deep understanding of the products, customers, competitive landscape, and commercial priorities, while independently driving PMM strategy across the product lifecycle.
• Market & Customer Insight:
  Synthesize customer and commercial feedback, market research, competitive intelligence, beta feedback, and product adoption data to define target audiences, validate product-market fit, develop a clear point of view on the market and competitive landscape, and inform product strategy and roadmap priorities.
• Go-to-Market Commercialization:
  Develop commercialization strategies that define the target customer, customer problem, differentiated value, competitive position, route to market, and requirements for commercial readiness.
• Go-to-Market Operations:
  Drive GTM discipline across your product portfolio, including product tiering, target audiences, exit criteria, launch gates, readiness reviews, and shared launch definitions. Apply and help evolve the systems that keep cross-functional teams aligned from early planning through launch.
• Product and Commercial Alignment:
  Serve as the conduit between Product and commercial teams, helping ensure products address customer challenges and that customer needs are incorporated into product and roadmap strategy.
• Marketing Enablement:
  Partner with Product to educate internal and external audiences, and collaborate with commercial, Design, Research, and Content teams to create scalable collateral, product documentation, sales tools, training, FAQs, and adoption guidance.
• Proof & Market Validation:
  Build the evidence that supports DT's positioning by partnering with commercial teams, Research, and customers to develop proof points, customer stories, case studies, and other evidence validating product value.
• Lifecycle Optimization:
  Define success measures before launch, monitor customer feedback and adoption after launch, and recommend changes to messaging, enablement, or commercialization plans based on results.

• 8+ years of related experience with a Bachelor's degree or 6+ years with a master's degree with ad tech experience is desirable.
• Substantial product marketing experience in a B2B technology company; experience in advertising technology, mobile platforms, or digital media is strongly preferred.
• Demonstrated experience across positioning and messaging, commercialization strategy, product launches, sales enablement, market intelligence, and product documentation.
• A record of independently leading complex, cross-functional GTM initiatives and making sound decisions when the path, ownership, or available data is not fully defined.
• The ability to understand how Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing contribute to a shared commercial…