Lead, Basketball Brand Marketing NA

This role leads Basketball Brand Marketing across North America and helps shape the next era of Nike Basketball. Based within the North America Brand Management team, it develops brand plans that drive growth and build lasting relationships with athletes, while orchestrating full-funnel marketing efforts. The team is the marketing function responsible for leading and driving plans that serve the brand and business, with a goal to unlock the power of sport for every athlete.

The position partners with global brand management, marketing functional teams, city leaders, athletes, leagues, and retailers to bring the North America perspective to brand strategies and consumer concepts. Reporting to the NA Brand Director of Basketball, the role requires strong strategic thinking and the ability to manage multiple priorities within a matrixed organisation.

• Lead Basketball Brand Marketing across North America and develop brand plans that drive growth and build deeper, lasting relationships with athletes.
• Lead brand vision, orchestrate full-funnel marketing efforts, and define and activate seasonal plans.
• Partner with athletes, leagues, and retailers to deliver impactful marketing initiatives.
• Partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives.
• Help shape the Basketball brand's concept pipeline and deliver innovative consumer experiences that strengthen brand impact, accelerate business performance, and unlock new opportunities for growth.
• Obsess over the basketball consumer, youth culture, and their needs, and translate consumer insights into marketing strategies.
• Build strong marketing plans for Nike Athletes and Products, and drive clarity across marketing functions while leading seasonal plans for basketball.
• Execute marketing activations and consumer experiences, and partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations.
• Partner with city teams to activate hoops in communities that drive maximum impact and influence, and track and manage seasonal campaign progress measurement, including recapping and teardowns.
• Partner with the broader Basketball Marketing team and collaborate across functions throughout Nike to lead the marketing offense, drive brand storytelling, fuel consumer demand, build authentic connections with basketball communities, and deliver integrated marketing strategies and experiences.

• Bachelor's degree in Marketing, Business, Communications, or related field; will accept any suitable combination of education, experience, and training.
• 5+ years of experience in brand marketing or related experience.
• Deep understanding of the basketball ecosystem and the elite and everyday basketball athlete.
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends, and growing the sport across underserved communities.
• Extensive knowledge of the Nike basketball product and athlete portfolio.
• A team-first mentality and ability to influence decision makers.
• Digital-first approach with strong initiative and curiosity to cultivate innovation.
• Exceptional verbal and written communication skills.
• Ability to balance creativity with organisation and discipline in a fast-moving, ambiguous environment.
• Good understanding of the digital ecosystem.
• Knowledge of consumer and marketplace trends for basketball.
• Passion to create a new generation of Nike Basketball for the future hooper.
• Experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group.
• Self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to lead cross-functional initiatives from concept through execution.
• Strong strategic thinking, a passion for serving athletes through innovative solutions, and the ability to manage multiple priorities within a matrixed organisation.

• Annual base salary ranges from $ in the lowest geographic market to $ in the highest geographic market; actual salary will vary based on a candidate's location, qualifications, skills and experience.

Accommodations are available to complete the interview process, including screen readers,…