Senior Product Marketing Manager

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and Alley Corp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

• Care first:
  We do whatever it takes for our students to succeed.
• Learn quickly:
  We test, learn with data, and iterate.
• Build together:
  We win when we rely on each other.
• Own it:
  We show up, take initiative, and show pride.

As more health systems turn to Stepful to build their workforce, the story we tell them has to be sharp, consistent, and backed by proof. We're hiring a Senior Product Marketing Manager to own that story from end to end: how we position Stepful to health system and employer partners, the assets our sales team uses to win deals, the customer stories that prove our impact, and the account-based programs that reach our priority accounts.

This is a hands-on, independent role. You'll own the product marketing and B2B content engine day to day, run your own programs without close oversight, and partner on larger go-to-market launches as the function grows.

This hybrid opportunity is based out of our NYC office, reporting into the Director, Enterprise Marketing.

• Own and maintain Stepful's B2B positioning and messaging, and update it as our programs, partners, and market evolve
• Build and refresh GTM assets such as pitch decks, one-pagers, battle cards, and email templates, in partnership with our Workforce Solutions team

• Run case study production end to end, from partner interviews and approvals to publishing and distribution
• Own the content calendar and keep a steady cadence of content that supports pipeline goals
• Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language

• Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
• Own reporting on campaign and content performance, share results on a regular cadence, and use what you learn to decide what to test next
• Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

• 6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
• A track record of building sales enablement assets that sellers actually use, and of partnering closely with a sales team
• Experience producing customer case studies and running a content calendar at a steady cadence
• Hands‑on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences yourself in Clay or a similar tool
• Excellent writing skills: you can make a complex offering clear and compelling for an executive buyer
• Comfort with data: you track…