Field Marketing Lead

Location: New York City (Hybrid, Manhattan office)

Reports to: VP Marketing

Travel: Up to 40%

Compensation: The annual base salary range for this role is 150,000$-180,000$, plus equity. Actual compensation within this range will depend on relevant experience, skills, and qualifications.

Novee is the AI penetration testing platform built for a world where attackers operate at machine speed. Our AI agents think like real attackers, continuously finding and validating exploitable risk so security teams can fix what matters first.

We raised $51.5M in four months, backed by top investors YL Ventures, Canaan Partners, and Oren Zeev - one of the fastest funding trajectories in offensive security. Our proprietary AI model outperforms frontier LLMs by over 55% on real exploitation benchmarks, and we're just getting started.

We're a global team with offices in Tel Aviv, the US and the UK, founded by offensive security experts. We work with hundreds of global enterprises to help them secure their environments and innovate faster.

We're at the cutting edge of AI and cyber. We move fast, work with the best, and have fun together.

We're looking for an experienced Field Marketing Lead to build and lead Novee's field marketing program and turn meaningful in-person engagement into a measurable pipeline.

As our first in-house field marketing hire, you will own strategy, planning, and execution across flagship trade shows, executive dinners, round tables, Novee-hosted events, and joint programs with channel partners.

You will combine creative thinking with operational discipline: developing experiences that resonate with security leaders, coordinating every detail, and ensuring each program has clear goals, targeted outreach, and timely follow-up.

You will direct the field marketers who support Novee through our agency partner and help build and grow our in-house field team as the company expands. Working closely with Sales and the broader Marketing team across the US and Israel, you will shape where we invest, how we show up, and how we measure results.

This is a hands-on leadership role with significant ownership, direct access to executive leadership, and a clear impact on Novee's growth.

• Build and own Novee's field marketing strategy and annual event calendar, including flagship conferences such as RSAC and Black Hat, regional programs, executive events, and Novee-hosted experiences.
• Evaluate event opportunities, sponsor ships, and investment levels based on target audiences, sales priorities, competitive presence, and expected business impact.
• Lead event planning and execution, including creative concepts, venues, vendors, logistics, staffing, and on-site delivery.
• Develop repeatable event playbooks covering target accounts, attendee recruitment, meetings booked in advance, Sales coverage, and follow-up within 48 hours.
• Own the field marketing budget, forecast spending, and allocate resources across programs.

• Partner with Sales leadership, BDRs, and AEs to define program goals and convert event engagement into qualified meetings and opportunities.
• Work with Marketing Operations to track sourced and influenced pipeline, campaign performance, and return on investment.
• Review results after each program and use the findings to improve future investment and execution.

• Plan and execute joint events and co-marketing programs with channel partners in collaboration with the Channel Sales team.
• Manage market development funds (MDF) for field programs, including planning, budget tracking, and performance reporting.

• Use AI and automation to improve account and attendee research, invitations, follow-up, meeting coordination, and event reporting.
• Build and improve repeatable workflows, including agent-based workflows where useful, to scale execution efficiently.
• Evaluate new tools and share effective approaches with the broader Marketing team.

• Set priorities and guide execution for the agency field marketers supporting Novee.
• Help hire, develop, and grow the in-house field marketing team as the company expands into additional regions.
• Manage event agencies, venues, and vendors.
• Collaborate with Demand Generation, Marketing Operations, Content, Design, and Product Marketing to deliver consistent, effective programs.
• Keep stakeholders across the US and Israel aligned on plans, responsibilities, timelines, and results.

• 6+ years of B2B marketing…