Creative Strategist

Footballco is the world's largest dedicated soccer content and media business. Reaching more than 400m soccer fans across the world each month, and with a growing roster of brands including GOAL, INDIVISA, SOCCER GIRL and MUNDIAL no one else has our reach or depth of understanding within the game.

With a team of over 250 employees globally, we’re a young company with some established brands and serious investment behind us. Our mission is to give fans more of the game by building soccer communities that entertain, inform, and inspire action.

Do you enjoy finding ways to make the complex, simple? Do you enjoy the blend of art and science that a role in strategy can offer? And are you energized by the chance to inspire, build and sell brave ideas to a wide range of clients looking to engage consumers via their passion for soccer? If you answered yes to these questions, we have a role for you!

We are looking for a dynamic and passionate Creative Strategist based in our New York office, to join our exciting and expanding team and supercharge our output. We’re looking for a strategist who’s plugged into the cultural zeitgeist, and understands soccer’s powerful adjacencies, instinctively knowing how the sport collides with fashion, music, art, gaming and more. Can you step outside of your own fandom to analyze macro trends, constantly anticipating the future of audience consumption and digital behavior?

Are you confident enough to not just pitch what brands think they want right now, but craft bold concepts, rooted in insight, that give them exactly what they need to authentically embed themselves in modern culture.

The strategy team sits at the heart of our business, working in partnership with sales, creative, content and client services teams to raise the value of Footballco’s content output and deliver creatively brilliant, and effective, campaigns for our partners and drive meaningful engagement with our audience.

As part of the strategy team, you will support sales teams to identify and win commercial opportunities, collaborate with the content and creative teams to create branded content packages and create Footballco brand IP concepts to build audiences. You’ll offer an innovative and compelling approach to how we show up in the marketplace and proactive thinking to shape our positioning narrative and collateral.

We’re looking for a Creative Strategist who has a firm grasp on what true insights are, how to find them and the change they can create. Someone who can find gold in data sets, look for signals from social platforms, commission meaningful audience research and use all of this to help create best-in-class branded content campaigns.

The successful candidate will have the ability to think calmly and creatively under pressure and question perceived wisdoms in the drive to find the best solution. You will be expected to be comfortable dealing with senior client contacts and collaborating with multiple senior stakeholders within our own business.

You’ll be joining a team with a start-up mentality, hungry to create and execute top class soccer partnerships and grow the sport in the U.S. This is your chance to be part of something very special.

• Work closely and collaboratively with key internal stakeholders including sales, client management, creative and editorial teams
• Clarify briefs and commercial challenges
• Support local and global sales teams on proposals and guide them to help improve the overall quality of our commercial proposal output
• Play a key role in developing our go-to-market positioning and strategy
• Identify relevant insights, and package them in relevant ways
• Be able to identify, validate and communicate a strategic solution to a commercial,…