Senior Brand Marketing Manager, L'Artisan Parfumeur & Dries Van Noten

Location:

New York, NY, US

Team:
Marketing

Job type:
Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self‑expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open‑minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

Sitting at the intersection of luxury brand building, creativity and commercial strategy, this role requires someone who understands that growing a luxury brand is about more than driving sales, it is about building long‑term desirability, protecting a distinctive creative vision, and creating meaningful connections with consumers while delivering strong business results. The Senior Brand Marketing Manager will lead the day‑to‑day execution of the North American marketing strategy for L’Artisan Parfumeur and Dries Van Noten, with a significant focus on accelerating growth and awareness.

In close partnership with the Senior Director, Niche Marketing, this person will translate each brand’s vision into locally relevant strategies and experiences across holistic marketing touchpoints. This is an ideal role for a marketer who combines strong brand instincts with keen commercial acumen, someone who is passionate about luxury and fashion, highly analytical, and energized by the opportunity to build brands with significant growth potential.

Build Distinctive Luxury Brands

• Serve as a passionate steward of each brand, ensuring all consumer‑facing initiatives reflect its unique creative vision, luxury positioning and brand codes
• Develop compelling brand narratives and Reasons to Believe that differentiate each brand within the competitive luxury beauty landscape
• Bring a strong understanding of fashion, luxury, culture and consumer behavior to brand marketing and commercial execution
• Develop and execute holistic marketing plans across both brands, creating compelling 360 campaigns around core icons, innovation, and key brand moments
• Lead the localization of global launches and campaigns, with a particular eye to in‑person animations, determining how and where each brand should show up in the North American market
• Partner closely with PR & Communications, eCommerce, Retail Marketing, Education and Sales to create integrated consumer experiences across touchpoints
• Ensure every activation meets a high bar for luxury execution, from creative expression and storytelling to the details of the consumer experience
• Define KPIs for launches and campaigns, rigorously track performance, and use results to optimize in‑market programs, investment decisions, and future plans

Product Strategy & Business Management

• Participate in annual brand and category planning, aligning innovation, assortment, distribution and investment priorities to accelerate growth
• Monitor brand, category, SKU and retailer trends to identify drivers of growth and profitability
• Partn…