Campaign Management Manager

Campaign Management Manager Cooley is seeking a Campaign Management Manager to join the Marketing and Client Development team.

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

• End-to-End Project Orchestration:
  Lead the project lifecycle for all marketing campaigns, managing timelines, resource dependencies, and delivery milestones.
• Workflow Design & Governance:
  Define and optimize standardized campaign workflows, ensuring a seamless hand-off process between Business Unit stakeholders, creative enablers, and digital execution teams.
• Cross-Functional Asset Coordination:
  Act as the primary traffic controller for all campaign components (copy, design, video, and data), ensuring every asset is delivered on-time, on-brand, and to specification.
• Comprehensive UAT & Deployment Readiness:
  Lead the final User Acceptance Testing (UAT) for all customer journeys, rigorously testing logic branches, tracking links, and asset rendering across devices to ensure a "zero-defect" launch.
• Enabler Integration:
  Project manage the contributions of internal "enabler" teams—including Creative, Content, and Digital Experience—to ensure their outputs are synchronized within the master campaign timeline.
• Platform & Tool Administration:
  Serve as the power user and administrator for the campaign management or project tracking tools (e.g.,Workfront), maintaining real-time visibility into the campaign portfolio health.
• Bottleneck Identification & Resolution:
  Proactively identify project risks or resource constraints, facilitating "stand-up" meetings or sprint reviews to resolve conflicts and keep high-priority journeys on track.
• Quality Assurance & Brand Stewardship:
  Ensure all final campaign assets adhere to the firm’s visual and narrative standards, conducting final quality checks before hand-off to the Digital Experience channels.
• Stakeholder Status Orchestration:
  Provide clear, consistent status reporting to BU Marketers and MCD leadership, managing expectations regarding production capacity and launch windows.
• Post-Launch Process Audit:
  Lead campaign "wrap-up" sessions to evaluate workflow efficiency, documenting lessons learned to continuously refine the firm’s campaign deployment "playbook." All other duties as assigned or required.

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Builds and manages comprehensive campaign work plans, assigning resources based on capacity, tracking progress, and escalating roadblocks/risks as appropriate
• Leads regular meeting campaign cadences, providing status reports and managing expectations across stakeholders and teams
• Proven project management experience (including use of project management tools/tracking); project management certifications preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience Competencies
  • Entrepreneurial by nature
  • Excellent attention to detail
  • Appro…