Strategy Director

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.

M&C Saatchi World Services seeks a Strategy Director to serve as the lead subject matter expert (SME) for integrated communications, audience, and engagement strategy within a large federal and DoD-aligned mission environment. The Strategy Director turns mission priorities, audience insight, research and performance data into integrated strategies that shape communications, content, creative, media, and digital experience. The Strategy Director plays a central leadership role in shaping the enterprise communications posture, harmonizing cross-functional messaging, and guiding the long‑term communications roadmap to support mission outcomes.

This is a hybrid role; however, the ideal candidate will live in either the greater New York City area or the greater District of Columbia, Maryland, and Virginia (DMV) region.

• Oversee enterprise-wide strategic communications planning and execution.
• Serve as the lead SME on integrated communications strategy and narrative cohesion.
• Provide strategic counsel to leadership on communications posture, message risks, and alignment opportunities.
• Define the strategic proposition, audience behavior objectives, messaging architecture and channel approach for major campaigns and initiatives.
• Lead cross-directorate messaging coordination to ensure synchronized communications across all mission areas.
• Develop enterprise messaging frameworks, strategic guidance, and communication playbooks.
• Ensure consistency and accuracy of messaging across all digital, print, and stakeholder-facing channels.
• Support policy-related communications, leadership briefings, and enterprise announcements.
• Partner with Research & Analysis to turn audience, cultural, sentiment and performance data into strategic insight and recommendations.
• Partner with Creative and Content leadership to develop strategic and creative briefs that connect mission objectives, audience needs and desired behaviors.
• Coordinate with UX, content, visualization, and technical teams to produce mission‑aligned communication products.
• Oversee communication analysis, sentiment insights, and performance reporting.
• Partner with outreach, engagement, and program teams to ensure integrated stakeholder communications.
• Maintain compliance with accessibility standards, federal communications guidance, and branding policies.
• Lead, mentor and develop the strategy team, establishing consistent strategic methods, quality standards and ways of working.

• 12+ years of experience in communications strategy, brand strategy, audience and behavioral strategy, integrated campaign planning, or related agency strategy roles.
• Experience supporting federal or DoD strategic communications efforts preferred.
• Experience designing and executing strategic engagement strategies grounded in relational trust‑building, ensuring community members feel safe and respected.
• Demonstrated success leading integrated communications initiatives across multiple organizations.
• Experience advising senior leaders on communication risks, priorities, and strategic direction.
• Experience guiding message development and alignment across digital and traditional channels.
• Strong understanding of enterprise communications strategy, narrative development, and stakeholder engagement.
• Familiarity with federal…