Marketing Operations Manager — Funnel & Lifecycle; opens in tab

New York, New York

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations se are best summed up in our company values, which are reflected in our product and in our team.

If this sounds like you, you’ll fit right in.

Justworks is building a connected go-to-market operating model across a multi-product platform with self-service, hybrid, partner, and managed-sales motions.

The Marketing Operations Manager — Funnel & Lifecycle will own the operational processes, data requirements, and business rules that help prospects and customers move through the right journey at the right time.

You will partner with Marketing, Sales, Partnerships, Product, and Customer Success to translate their strategies into effective intake, enrichment, scoring, routing, segmentation, nurture eligibility, and lifecycle triggers. You will use data and AI to help these teams make better decisions and identify where prospects and customers are getting stuck or overlooked.

This is a hands‑on individual‑contributor role. You will work closely with Campaign Operations to turn journey requirements into coordinated execution, and with GTM Technology and Analytics to ensure the underlying systems and measurement support those journeys.

• Map and improve prospect and customer journeys across products, channels, and self‑service, hybrid, partner, and managed‑sales paths.
• Own lead‑management processes including intake, enrichment, qualification, scoring, routing, handoffs, recycling, and re‑engagement.
• Partner with Marketing and other GTM teams to define how customer needs, behaviors, and signals should inform the next action.
• Translate agreed strategies into audience definitions, eligibility criteria, scoring models, routing rules, lifecycle triggers, and suppression policies.
• Define operational requirements for nurture, abandoned applications, closed‑lost re‑engagement, onboarding, adoption, retention, and cross‑sell programs.
• Partner with Campaign Operations to implement, test, and monitor those journeys across execution platforms.
• Establish clear rules for ownership, response expectations, stage progression, contact frequency, exceptions, and handoffs between teams.
• Identify funnel leakage, stalled journeys, conflicting outreach, and gaps in follow‑up, then coordinate improvements.
• Partner with GTM Technology to address data quality, enrichment, integrations, and event or signal requirements.
• Partner with GTM Planning & Analysis to measure conversion, journey progression, routing accuracy, speed to lead, and handoff quality.
• Use AI and experimentation to improve prioritization, segmentation, decision‑making, and exception detection.
• Maintain documentation, monitoring, and governance so journey rules remain reliable as the business evolves.

• 6+ years of experience in marketing operations, revenue operations, lifecycle operations, growth operations, or a related function.
• Experience supporting a multi‑product B2B technology business with both self‑service or product‑led and sales‑assisted motions.
• Strong knowledge of lead management, scoring,…