Brand Campaign Manager, Armani & Valentino

## What Does This 360 Brand Campaign Manager, Armani & Valentino Role Involve?###

Job Title:

360 Brand Campaign Manager, Armani & Valentino### Division:
Luxury Products Division###

Location:

NY, 10 Hudson Yards

Reports To:

VP of Marketing, Valentino Beauty & SVP of Marketing, Armani Beauty

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Aesop and Youth to the People.

What You Will Do:

The 360 Brand Campaign Manager leads the asset and content strategy for Media, retail and eRetail for VALENTINO and ARMANI Beauty. This role plays a crucial role in ensuring the smooth and efficient flow of brand assets to all touchpoints (media, ecommerce and points of sales, events...), maintaining the quality and consistency of the brands and their product presentations across all  collaboration with the eBusiness, Media and Marketing Teams, the 360 Brand Campaign Manager, through her/his/their own expertise and supported by qualitative and quantitative data, manages creative submission and optimizations of the brand media campaigns, Point of Sales (POS) and Product Description Page (PDP) activations, with the objective to implement best in class content and copies, tailored to the specific media and retailer best practices, and guarantee a premium positioning for the brands as well as driving the strongest ROI.

The 360 Brand Campaign Manager will also play a large part in tracking performance of campaigns for future content optimization and maintaining a pulse on best in class content in the market. This includes sharing these best practices and working with global teams on a regular basis to improve future asset package delivery.

The 360 Brand Campaign Manager collaborates with a multitude of stakeholders including EKAMS, Media, Sales, Marketing, International Teams based in Paris, and Retailers to ensure best in class assets are delivered in a timely manner and to spec.### In More Details, The 360 Brand Campaign Manager Manages All asset optimizations for MEDIA campaigns, providing insights into optimization to increase ROI across all media channels

Creative of assets and copy on ECOMMERCE PLATFORMS across the brands’ fragrance and makeup categories

Creative submission and optimizations for permanent POS, Trade activations (i.e. Macy’s Visual weeks), Eventing, and Pop Ups Succeeding in this role will require a certain expertise in assets and content in the e-commerce environment, a sensitivity in luxury fragrance and MU, and (above all) strong organizational and detail-oriented skills.

Job Duties and Responsibilities:

Oversee the end-to-end delivery and optimization of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, optimizations, stakeholder approvals, and cross-functional collaboration.

AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams)
Integrated Campaign Leadership – Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation,…