Global Head of Integrated Marketing Communications

## What Does This Global Head of Integrated Marketing Communications Role Involve?### Responsibilities### About the Team Global Integrated Marketing Communications [GIMC] is our global go-to-market engine. Translating global product strategy and business priorities into global campaigns, brand guidelines and design direction, global tentpole moments and supported with marketing communications strategies and marketing channel expertise. GIMC drives global GTM consistency and coordination to reach all advertising clients at scale, from SMB to enterprise and across agencies and partners.

The Head of Global Integrated Marketing role leads our go-to-market global campaigns and global tentpole events, prioritizing our biggest opportunities for global impact that are consistent in all our regions. These will range from platform positioning and thought leadership, to priority products and key tentpole moments. Leading a team across different regions (London, Toronto, LA and NYC) whilst working with regional IMC teams to bring this to life in a creative and joyful way.

This is a key leadership role that needs to connect deeply across the business to craft an impactful global go-to-market strategy, and bring this to life in a collaborative and creative way to make magic in regional markets.### Responsibilities
1. Strategic Marketing Leadership
- Lead the global marketing campaign strategy to support key global business growth priorities consistent across all regions
- Partner with Product Marketing Communications [PMC] on the strategic positioning and GTM plans for our products, ensuring consistent messaging across all channels.

- Partner closely with the Regional Business Marketing leads and regional IMC teams to stay close to revenue priorities, challenges and opportunities, identifying where there are commonalities and opportunities to create scaled campaigns that have both relevance and resonance regionally.
2. Team Leadership & Development
- Lead the teams that make up GIMC as one GTM engine, and lead with clear vision and smooth operations: global events, creative strategy and design, global campaigns, global digital channel strategy and marketing operations.

- Lead and develop a high-performing team of markers, designers, producers and project managers based in both LA, Toronto, London and NYC, fostering a culture of collaboration, innovation, and excellence.
3. Integrated Campaign Strategy & Tentpole Moments
- Lead the development of multi-channel, integrated global marketing campaigns that drive awareness, engagement and call to action.

- Partner with regions to provide toolkits and playbooks where they can adapt assets and content to tailor to specific regional market needs, supporting on regional market channel roll out.

- Unite one creative strategy and development of campaign creative and assets, and with product marcomms on key messaging and content development.

- Lead our key tentpole moments for global, both owned and industry led [Cannes Lions and Tik Tok World] with one clear campaign strategy, underpinned by highly efficient operations.
4. B2B Marketing Channel Expertise
- Driving the strategy of our owned and paid digital channels, able to oversee media planning for campaigns and always on strategies for Tik Tok for Business.

- CRM strategy across Tik Tok for Business to drive client education, lead gen and new client revenue goals.

- Own our shopfront, the Tik Tok For Business global website, and the UX needed to drive deeper scaled education and conversion.

- Connecting client education pathways and conversion to incremental revenue uplift across our platforms.
5. Global Creative & Event Direction
- Lead creative and event production teams that support the whole business with brand…