Senior Strategy Director, Spirits & Luxury Brands; NY

About Us
Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world’s most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell.

More About the Role
Join our Spirits team as a New York-based Assistant Vice President, Strategy! You will be leading strategy for Bacardi Brands such as Bacardi Rum, Grey Goose and St-Germain and building communications plans across markets and working with inter-agency teams to deliver best in class and award winning campaigns.

Responsibilities

• Strategic Leadership & Counsel: Lead strategy across the spirits portfolio, setting direction for key brand initiatives, campaigns and 360° activations. Advise senior clients and internal teams with a clear, insight-led point of view.
• Creative Strategy & Briefing: Lead the development of clear, inspiring briefs that give teams a focused problem to solve. Help evaluate and strengthen ideas so they are strategically sound, differentiated and culturally relevant.
• Campaign & Communications Strategy: Partnering with the PR & Digital Leadership, develop integrated strategies that connect business objectives, audience insights, brand positioning and cultural opportunity. Identify the communications challenge, strategic proposition, messaging, channel roles and activation principles.
• Brand Positioning & Messaging: Shape differentiated brand positioning, messaging frameworks and storytelling territories that support broader brand ambitions and create culturally relevant opportunities.
• Insights & Intelligence: Synthesize research, data, cultural intelligence and marketplace information to uncover meaningful audience insights and actionable opportunities. Develop a deep understanding of priority audiences, including their behaviors, motivations, cultural context and relationship with the brand and category. Translate these insights into clear strategic implications.
• Cultural & Competitive Intelligence: Monitor culture, consumer behavior, the spirits category, competitors and the broader communications landscape. Translate emerging trends and whitespace opportunities into strategic recommendations.
• Integrated Agency Leadership: Partner with creative, media, social, experiential and other agencies within brand IATs to create connected strategies and define each discipline’s role in bringing them to life.
• Strategic Storytelling & Presentations: Turn complex thinking into clear, persuasive narratives. Lead the strategic story for major presentations and influence senior clients through well-supported recommendations.
• Innovation & Thought Leadership: Bring forward emerging consumer, cultural and communications thinking that creates value for clients. Develop POVs that position the agency as a forward-thinking strategic partner, utilizing AI, consumer insights, and new technologies.
• New Business & Growth: Lead strategy for priority new business opportunities, shaping the central challenge, strategic point of view and pitch narrative.
• Adaptability & Leadership: Navigate ambiguity and changing client needs while maintaining strategic focus. Provide clarity and direction across senior clients, agency partners and internal teams.
• Approach Flexibility: Adjust way of working based on client contacts and account team members

• Professional Experience: Brings at least eight years of full-time experience in PR, advertising or Creative services, with at least three years of experience in a leadership role in creative brief response
• Passion & Industry Knowledge: Genuine enthusiasm and in-depth knowledge of Luxury, Lifestyle and/or Entertainment industries, with a proven track record of delivering impactful large scale public relations campaigns. Priority verticals include Fashion, Music, Sports, Arts and Culture.
• Project Manager: At least two years of experience collaborating with multiple cross functional teams across multiple accounts and inter-agency teams and leading projects internally, and also as a lead communicator with clients. Responsive and strong organizational skills in multitasking various work streams
• Leadership & Activation Management: Exemplifies proficiency in team management and…