Insights Manager - Maker's Mark

Select how often (in days) to receive an alert:

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Suntory Global Spirits (SGS) is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, SGS has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Manager, Global Consumer Insights
- Maker's Mark & Portfolio Insights

The following position is open inNew York,United States.

What makes this a great opportunity?

Maker’s Mark is an iconic, Kentucky Straight Bourbon and one of the leading brands in our portfolio. The role has the opportunity to be a key part of driving and shaping our business in a highly attractive category and leading growth for a very exciting brand.

The Insights Manager will be a strong individual contributor managing insights and market understanding globally for Makers Mark. Additionally, he/she will also be responsible for insights across our brand portfolio to ensure we understand the consumers and markets holistically across categories.

The Manager will report to the Global Insights Director, American Whisky

As the Insights lead supporting the Maker’s Mark brand globally, the Manager will be responsible for identifying, developing and integrating consumer insights throughout the Global Brand House to drive marketplace success. This includes:

• Collaborating with the Maker’s Mark brand team and key geographies to drive consumer-centric decision making and help to formulate end to end brand strategy:to support communication strategy, brand equity, consumer targeting, product and packaging, and brand investment decisions.
• Strong partnership with both Brand and Commercial stakeholders in the global brand house. Also work closely with partners and cross-functional stakeholders in local markets to ensure we continue to generate demand for our brands.
• Defining the learning agenda and ensure is delivered with excellence. Lead qualitative and quantitative custom research projects throughout all stages including design, execution, analysis and actionable recommendation
• While having point accountability for custom market research, the incumbent must also draw from a variety of information sources and internal resources to develop insights that provide a competitive advantage for Suntory Global Spirits. This role will collaborate closely with the regional Insights partners in priority markets for the Maker’s Mark brand.
• The manager will play a key role in supporting portfolio insights. This includes design, execution and driving implications and actions for consumer understanding initiatives across brands at a global level. This will cover research execution on demand spaces, thought leadership opportunities around the various spirit categories, as well as brand agnostic innovation and campaign testing

• Proven…